New Balance Signs Jenny Barringer, official release, from NB, note by Larry Eder


Jenny Barringer in New Balance jacket, New Balance Games, January 23, 2010, photo by

Jenny Barringer had an excellent week. Probably, an exahusting week as well. After making the decision to sign with New Balance last weekend, Jenny sent notes to the companies that made offers, to thank them for their interest. On Saturday, Jenny visited the New Balance Games, and was introduced to the young athletes, and announcer Ian Brooks invited her to compete next year in the New Balance Games! Ms. Barringer was able to see some great world leading performances at the NB Games on Saturday!

New Balance Signs Endorsement Deal With Olympian & Four-Time National Champion Runner Jenny Barringer
January 22nd 2010


Jenny Barringer with her NB track spike, January 23, 2010, NB Games,
photo by

Boston, MA - Global athletic leader New Balance announced today the signing of Olympian and American record holder Jenny Barringer to a multi-year endorsement contract. Barringer, who just graduated from the University of Colorado in December, owns the American record in the 3,000-meter steeplechase at 9:12.50. She has proven that she is one of the best athletes in the world, earning a spot on the U.S. Olympic Team, two world teams, and is a seven-time All-American and 12-time All-Big 12 honoree. Jenny also won four NCAA titles and two national steeplechase titles.

“I’m thrilled to join the New Balance family and am eager to represent a brand that I find both inspiring and authentic,” said Barringer. “Given their quality products, support of charitable programs, and commitment to domestic manufacturing, I feel that New Balance and I are a great fit. I’m particularly excited to work with the Girls on the Run® organization, encouraging young girls to respect themselves and develop a healthy lifestyle through running.”

“Jenny’s accomplishments as an athlete make her a great brand ambassador for New Balance,” says Tom Carleo, GM of running at New Balance. “But it is her sincere passion and energy to give back to the community through organizations like Girls on the Run® that inspires the entire company and make her such a natural member of the New Balance family.”


Jenny Barringer and Josh Rowe, NB manager of Integrated Marketing, NB Games, January 23, 2010, photo by

Barringer competed for the U.S. in the in the 2008 Beijing Olmypic Games. She has proven her incredible versatility and that she isn’t just a steeplechaser, essentially rewriting the collegiate record book, setting records in almost every event in which she competes. Jenny owns the collegiate record in the indoor mile (4:25.91), indoor 3000m (8:42.03), and the 5000m (15:01.70) as well as the outdoor 1500m (3:59.90), steeplechase (9:12.50), and 5000m (15:05.25). She has the rare ability to compete on an international level at a number of different events.

Barringer ran the fastest mile in the world in 2009, and joins multi American Record Holder Mary Slaney and the Women's Athlete of the Century : Jackie Joyner-Kersee as the only Collegiates who held an American Record while in a USA College before joining as Professional Athlete. Barringer was also the winner of the Inaugaral Bowerman Award given to college track's athlete of the year for 2009.

For the past four years Barringer has been coached by Mark Wetmore who is currently in his 12th coaching season at the University of Colorado. Barringer will continue to train with Wetmore and live in Boulder, CO with her fiancé, Jason Simpson.

1500 m: 3:59.90
Mile: 4:25.91
3000 m: 8:42.03
5000 m: 15:01.70
Steeplechase: 9:12.50

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4,000 people around the globe, and in 2008 reported worldwide sales of $1.64 billion. For more information please visit

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