Sennheiser and adidas present new sports earphones, release, note by Larry Eder



Following the presentation of the adidas mi-coach training product and programs, Sennheiser, one of the most respected global names in microphones, headphones and wireless transmission systems, hosted a breakfast this morning at the CES show. adidas and Sennheiser had teamed up to develop a new series of sports earphones. And develop they did!

As I post this, I am listening to some old Al Stewart, (Year of the Cat), and the quality of the sound is amazing, ( I am trying the PMX 680). I have also moved the sound down, and sitting in a small bar, I can hear the conversations around me. This is key in sports earphones, as RBR, as always, encourages runners and walkers to be quite conversant with their local surroundings while exercising.

Note that RN footwear and apparel editor Cregg Weinmann will be opining on the Sennheiser product as well, but I thought you would find them well worth consideration. The design is sleek, the consideration of running and walking after dark (with a reflective strip on back of headpiece), and the sounds is, well, music geek worthy!

Please note that RBR will be reviewing the mi coach and Sennheiser earphones in the coming weeks.

Press release follows...

Sennheiser and adidas present new sports earphones
Las Vegas, NV

Top-quality sound, excellent wearing comfort and insensitivity towards external influences such as water, sweat and cold. These are the features that characterize the new range of sports earphones from Sennheiser and adidas. These two renowned companies are launching their new cooperation with a total of four earphone models that have been specially designed for sports applications.

“When you're listening to music while jogging or working out, you want your headphones to provide an energetic sound. At the same time you expect them to meet the extreme demands of sports applications without compromises. Precisely these expectations are fulfilled by the new range of Sennheiser/ adidas sports headphones," explained Sven Wilhelmsen, product manager at Sennheiser. "The models of the new sport line enable sports enthusiasts to concentrate entirely on their training. The ear pieces fit securely and comfortably in the ears and offer fantastic sound," said Franz Brunnberg, head of licensee management and marketing cooperations at adidas.

For optimum sports performance

In all of the models, powerful and robust dynamic loudspeaker systems guarantee excellent, motivating sound. The volume can be adjusted at any time using the volume control integrated into the cable. Their sturdy and hard-wearing materials mean that the earphones are insensitive to vibration and even the toughest use. The fiber-reinforced cables still remain flexible at temperatures as low as minus 10 degrees. These true sports companions are also unaffected by external influences: a completely new protection system against moisture not only effectively repels sweat but also protects the internal components of the earphones against rain water. After a workout, the earphones can simply be rinsed off under the tap.

A perfect fit is guaranteed by various ergonomically designed ear pieces. For the MX 680 stereo earphones, Sennheiser's patent-pending EarFin holding system ensures, that the ear pieces fit securely and comfortably in the ear. A simple twist fixes the innovative “fin” to the outer ear. Ear adapters and various fin sizes are included to make sure that the earphones fit any ear size.

The premium-quality CX 680 ear canal earphones are also fitted with the new EarFin system and come with various ear adapters. The ear canal phones fit securely and comfortably and are ideal for sportsmen and women who want to concentrate on their music while working out: the ear pieces offer excellent insulation against external noise.

Adjustable ear clips and a special ear fitting system with three different adapters ensure that the OMX 680 also fits securely during even the most gruelling training sessions. The ear clips are made of a flexible material and offer optimum wearing comfort.

The PMX 680 guarantees a particularly secure fit with its sturdy and ergonomically designed neck band. The single-sided cable also offers plenty of freedom of movement while jogging or working out. An additional feature is the reflective strip on the neck band for extra safety in the dark.

Reliable training partner

Each sports earphones model comes with tried-and-tested accessories. An extension cable allows the standard-length cable to be extended at any time — depending on whether the audio source is in a trouser pocket or clipped to the arm. To ensure that the cable never gets in the way during the most energetic workouts, it can be fixed to the clothing by a handy cable clip. When the training session is over, the sports earphones can simply be packed away in the carrying pouch provided.

The new sports headphones will be dispatched to Sennheiser sales partners and adidas Sport Performance stores from January 2010.

MX 680 – MSRP: $79.95
OMX 680 – MSRP: $79.95
PMX 680 – MSRP: $79.95
CX 680 – MSRP: $119.95

About Sennheiser

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences. For more information, please visit

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. For further information please visit

Sennheiser International Media Contact:
Sennheiser electronic GmbH & Co. KG
Press and Public Relations
Edelgard Marquardt
Am Labor 1 • 30900 Wedemark
Tel +49 (51 30) 600 - 329
Fax +49 (51 30) 600 - 295
[email protected]

adidas International Media Contact:

adidas Global Public Relations
Melanie Steiner
Tel +49 9132 84 4869
Mobile +49 160 884 4869
[email protected]

Sennheiser US Media Contact

Jeff Touzeau
Public Relations
Hummingbird Media, Inc.
(914) 602-2913
[email protected]

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