Nike signs Allyson Felix, by Larry Eder

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NIK170E_Flyer.jpg

As this flyer notes, Allyson Felix will now have swoosh on her running shoes! After six years with adidas, probably the most versatile U.S. women sprinter of her generation, Allyson Felix will be running for Nike. This was confirmed in a note received from Nike PR last evening.

This was confirmed late this evening from Nike spokesperson Megan Saalfied, who noted, " We are extremely pleased to welcome Allyson Felix, one of the world’s best female sprinters to Nike. As the industry’s leading running brand, her amazing athletic skill, personality, and medal-winning drive are a perfect fit for us.So excited to have her as part of the brand!."

And next week, if you're in New York City, you can see Allyson Felix being interviewed in the NYC Niketown (details on flyer and Facebook).

In this most recent signing and re-signing period, many athletes found their contracts dropped by a considerable amount. However, the athletes at the top, such as Allyson Felix, Tirunesh Dibaba, and of course, Usain Boit and Haile Gebrselassie, continue to see their coffers grow. The battle over Allyson Felix took several turns.

What it says about the our sport is that track & field is all about need and demand. The athletes who compete well, and our fans love very close races, where the competitors decide the event in the final inches before the finish line. Our sport is about great athletes who run, jump and throw. We celebrate those activities. Brands who want to tie in with this sport, know that they need to have top athletes to do it!

One more comment on Allyson Felix. I still think that her best events and days are ahead of her. Not only the 400 meters, but dare we ever think of the 400m hurdles? When I asked her last spring, she laughed and noted, " Well, Coach Kersee loves the 400 meter hurdles."


For more on the sport, please click on www.runningnetwork.com

For more on our sport, please click on http://www.runningnetwork.com

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