adidas Wins Stevie Award for Mi coach, release, note by Larry Eder

adidas miCoach Pacer Brain Unit.jpg

Congrats to adidas on winning an award for mi-coach. I have tried the product, like it, and find the heart rate training making huge sense. The real time training, the website, all are quite intuitive. That one can use mi coach on other shoe brands is fascinating as well.

adidas mi-coach, is the real thing. It is a worthy competitor to the program, which has been in existence for three years. I think the more competitive runner will appreciate the unique approach to heart training that adidas mi coach employs, although we have been told of a Nike heart monitor product (but have not tested that as of yet).  

The challenge for adidas is, okay, you have a strong product, how do you get the consumers to use it? 





PORTLAND, Ore. - June 22, 2010 - adidas announced today it won a prestigious Stevie Award for the Website or Blog/Consumer products category in The 2010 American Business Awards last night. The company received this accolade for miCoach, a personal training platform with real-time audible coaching launched in January, 2010. Featured on, the platform completes the adidas promise to make you run better. 


The awards were presented during ceremonies at the Marriott Marquis Hotel in New York City.  The ceremonies were hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio by the Business TalkRadio Network. 


Stevie Awards were presented in over 40 categories including Best Overall Company of the Year, Executive of the Year, and Corporate Social Responsibility Program of the Year.  More than 2,700 entries from organizations of all sizes and in virtually every industry were submitted for consideration.  


More than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners.


"We're honored to receive such a prestigious award for miCoach," said Christian DiBenedetto, program director, digital sports products, adidas Innovation Team.  "We are pleased with the reception of the miCoach platform thus far and look forward to continuing to expand upon the offering with exciting new services that will make all athletes better." 


Details about The American Business Awards and the lists of honorees in all categories are available at


About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at


Sponsors and partners of The 2010 American Business Awards include Infogroup, Netezza, CIGNA, Citrix Online, Epic Advertising, High Performance Technologies Inc., imagistic, John Hancock, LifeLock, Lionbridge, Optimum Lightpath, PetRays, RCN, and SoftPro.


About adidas:

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

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