Saucony Official Sponsor of 2010 Commonwealth Triathlon Series, release, note by Larry Eder

Another indication of the growth of running & multi sports. Saucony has had a long tradition of supporting the sport of triathloning....

Saucony Official Sponsor of 2010 Commonwealth Triathlon Series


Partnership further underlines brand's commitment to sport and local

triathlete community


LEXINGTON, MA (June 17, 2010) - Saucony, Inc, a leading global supplier of performance athletic footwear and apparel, today announced that it has signed on as

the official footwear and apparel sponsor of the 2010 Commonwealth Triathlon Series, the leading sprint distance series in New England. Produced by Streamline Events, LLC, the series, in its second year, is composed of the Cohasset Triathlon (June 27th), the Nantucket Triathlon (July 10th), the Marlborough Triathlon (August 1st), and the Scituate Duathlon (October 17th).

"Our partnership with the Commonwealth Series underlines our commitment to not only the sport of triathlon but our local triathlete community in particular," said Carrie Bartlett, manager of Saucony's triathlon program. "The combined experience that Olympian, Saucony athlete and series cofounder Jarrod Shoemaker, elite coach Tim Crowley and race director Bill Burnett bring to these races will no doubt deliver the best sprint distance series in the country," added Bartlett.

"With Saucony's rich and enduring history in the sport of triathlon, we are honored to have this premier brand as our partner," said Bill Burnett, managing director of Streamline Events. "We look forward to a long lasting relationship with Saucony."

The Cohasset Triathlon, the first race in the series, is partnering for the fourth consecutive year with the Juvenile Diabetes Research Foundation (JDRF). Over the last three years, race participants' individual fundraising efforts have raised nearly $500,000 for JDRF, making the race the largest volunteer driven event for the nonprofit in the U.S.


According to USA Triathlon, participation in triathlon in the U.S. is at an all-time high, following unprecedented growth over the past 10 years. The biggest growth continues to be in the shorter sprint races, making the sport more accessible to first-timers as well as those with fewer hours to train. A 2009 study initiated by USA Triathlon revealed that more than three quarters of respondents participate in the sprint distance (approximately 500-meter swim, 12-mile bike, 5k-run).


For interviews, please contact Sharon Barbano at Saucony (617-824-6126),

[email protected] or Jeff Lawrence at Mullen (617-226-9945), [email protected]


About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals.  Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including Flexion Plate™, ProGrid™, Arch-Lock®, and ViZiPRO™ apparel. For more information, go to


About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac™, the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, alice + olivia for Payless, Christian Siriano for Payless and STLP x Airwalk, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands  including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®.  Information about, and links for shopping on, each of the Collective Brand's units can be found at


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