Jack Rabbit NYC Running Show, a unique approach, note by Larry Eder

Most brands have sent us creative approaches to branding our sport, and this one is a new approach on an old reliable. The Running Shoe, or expo is a long time approach in our sport. Jack Rabbit, a sports marketing company, is doing a NYC running show the weekend of April 22 in New York City. They have offered free pairs (limited to 25) of new Saucony Hattori's to the first folks who show up with the coupon. Fascinated to see the response!

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