New Balance partners with ABN AMRO Marathon Rotterdam as Apparel & Footwear sponsor, release, note by Larry Eder

Nice to see the brands continuing to support our sport! The ABN AMRO Marathon Rotterdam is one of the most historic, prestigious and largest in Europe. As we know, the majority of support for running and track & field comes from the footwear brands. Nice to see it continue....Good job, New Balance!


BOSTON, December 6, 2011 - Global athletic leader New Balance announced today the signing of an official multi-year sponsorship deal with the ABN AMRO Marathon Rotterdam. The company will serve as the official footwear and apparel sponsor starting with the 32nd annual race, which will be held on Sunday, April 15, 2012. The race is one of the fastest marathon courses in the world and one of the biggest one-day sporting events in the Netherlands.
"New Balance is thrilled to become the official footwear and apparel sponsor of ABN AMRO Marathon Rotterdam, globally recognized as one of the top ten marathons in the world," says Alan Hed, executive vice president, international at New Balance. "As one of the fastest growing global athletic brands, this storied and significant race will allow us to further expand our international presence in running and highlight our innovative footwear, apparel, and unique brand attributes to athletes of all abilities."
As the official footwear and apparel sponsor of the ABN AMRO marathon Rotterdam, New Balance will showcase their performance running collection at the Marathon Sport Expo and as the exclusive merchandiser of the race, New Balance will be offering a new line of ABN AMRO Marathon Rotterdam official gear. Race officials and volunteer staff will be outfitted in New Balance products and the company will coordinate regional retail promotions and advertising activities around the race.
The new line of ABN AMRO Marathon Rotterdam official New Balance gear will be available on-site at the Marathon Sport Expo, at retail and on-line.
"We are excited to welcome New Balance as a reputable sponsor that matches our ambitions perfectly,' said Mario Kadiks, director of the ABN AMRO Marathon Rotterdam. "Thanks to the collaboration with New Balance in the years ahead we can work together on an even brighter future."
About the ABN AMRO Marathon Rotterdam:
The ABN AMRO Marathon Rotterdam is one of the events that is organized under the umbrella brand Like2Run. Like2Run connects fifteen national and international running experiences with each other by a guaranteeing that they will be of the highest quality. Like2Run's motto is "We like to run the extra mile to create winners".
New Balance is the fourth main sponsor of the ABN AMRO Marathon Rotterdam. The other three are title sponsor ABN AMRO, Algemeen Dagblad (AD) and Extran. New Balance is the successor to adidas, who had been one of the main sponsors since 2000. New Balance is already sponsor of the ABN AMRO CPC Run The Hague.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.  New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K.  New Balance employs more than 4000 associates around the globe, and in 2010 reported worldwide sales of $1.78 billion. For more information, please visit

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