adidas has launched the adidas ClimaCool Seduction. The ClimaCool has been quite a popular running shoe, which appeals to both the performance and fashionista crowd.
video, photos courtesy of adidas communications
Katy Perry, David Beckham, Derrick Rose and Lionel Messi
run in ClimaCool in latest adidas TV commercial
David Beckham with adidas ClimaCool Seduction
PORTLAND, Ore. (March 28, 2012) - Today adidas unveils the new ClimaCool Seduction running shoe with 360-degree ventilation to help you stay cool and sweat nothing.
next generation of ClimaCool blends a dramatic new design with tons of
breathability to give you a carefree ride for every run this summer,"
said Mikal Peveto, director of running for adidas America. "Seventy-five percent of the body's energy is used to keep from overheating, so the ClimaCool Seduction is designed to keep your feet cool by providing as much ventilation as possible."
Katy Perry with adidas ClimaCool Seductions in her possession...
Katy Perry, David Beckham, Derrick Rose and Lionel Messi run in ClimaCool in the latest adidas brand campaign that debuts today on YouTube.
Ventilation channels reminiscent of wind tunnels across the shoe's outsole and midsole evaporate sweat and provide maximum ventilation from all sides. The minimal upper construction - a design inspired by nature - traces air circulation lines around the foot, resulting in organic shapes that look as if they have been created by the wind.
Lionel Messi, running through Paris, in adidas ClimaCool Seductions
The ClimaCool design helps reduce foot temperature and in-shoe moisture for maximum comfort during warm workouts.
The ClimaCool Seduction is available now for $100 in 10 colorways on adidas.com and at retailers nationwide in early April including Foot Locker, Finish Line and Champs.