2012 Virgin London Marathon: Weir calls Sunday's London " the hardest race of my life", release, note by Larry Eder

Major marathons are celebrations of the sport, celebrations of movement, and celebrations of the culture around running events. Part of that culture is the Expo. I liked the space, the adidas expo areas was not overdone, tastly done, and it gave the runners who came through a chance to see not only adidas product, but the race entries from various companies and most of the major footwear brands. Did like the Lucozade booth at the expo.

David Weir, five time winner of the Virgin London Marathon was called by one keen observer of the sport " the most talented athlete that Great Britain has,". That might be challenged, but the love of Mr. Weir by the British sports fan can not be challenged. The man is an amazingly talented athlete and a gutty one at that!

It was fitting then, that Mr. Weir spoke as the only elite athlete at the Virgin London elite athlete reception. What was fascinating was the Dave Bedford, the co race director, along with Hugh Brasher, did not speak at the event. Hugh Brasher, son of the late Chris Brasher, the co founder of the race, along with John Dinsely, spoke.

Hugh Brasher was both thoughtful and self depricating. He noted that while most decisions for the marathon were made this year by Mr. Bedford, that Dave had told Mr. Brasher, that if anything went wrong on Sunday, it would be noted that Mr. Brasher made all of the decisions. Hugh also said, " Welcome to the world's greatest marathons, oh, Sorry Mary." He said that, the same words that Dave Bedford had noted for several years, in a bit of competitive jest with Mary Wittenberg, President of the New York Road Runners.

Dave Bedford will remain part of the race, especially in the area of organizing the field. But Hugh Brasher, a man who has put on races with much success, whose Sweat Shop is a significant part of the run specialty business in the British Isles, will be the guy who the media focuses on in the future.



Virgin London Marathon

Press Update 2


20th April 2012





'This will be my hardest yet,' says Weir


"It's going to be the hardest race of my life on Sunday," declared five-times London Marathon winner David Weir two days before he defends his title.

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McGrory in mood for number three


Defending champion Amanda McGrory is exuding confidence ahead of her hat-trick attempt at this Sunday's Virgin London Wheelchair Marathon.

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Interview with TOWIE stars Billi Mucklow and Cara Kilbey before their marathon debut


TOWIE stars Billi and Cara say James Argent, "Arg", will be their man to beat when they make their debut at the Virgin London Marathon and raising funds for Samaritans.

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Packs, hoops, skirts and ties - fancy dress for serious causes


Dressing in high impact costumes or with imaginative props is par for the course for Guinness World Record attemptees at the Virgin London Marathon, and the 2012 event is little different.

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Bigger is better for mad marathon record chasers


Bigger really is better, or so it would seem after meeting a selection of the typically colourful and crazy Guinness World Record attemptees who have set their sights on achieving more than just a finisher's medal at this Sunday's Virgin London Marathon.

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Interview with Shirley Reilly before women's wheelchair race


Shirley Reilly hopes to capitalise on Boston success as US Olympian makes London debut in wheelchair race.

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Interview with Tatyana McFadden before women's wheelchair race


Tatyana McFadden aims high in women's race and says sponsorship vital to support wheelchair competitors.

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Interview with 2010 wheelchair champion Josh Cassidy


Josh Cassidy says London has its strongest men's wheelchair field ever.

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Interview with Amanda McGrory defending champion in the women's wheelchair race


VLM defending champion Amanda McGrory sets sights on hat-trick of VLM wins on Sunday.

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Interview with Shelly Woods before women's wheelchair race


Shelly Woods says pressure is the spur as she faces incredible wheelchair field in this year's London Marathon.

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Feel the fear and do it anyway


Fear is a familiar feeling for those mad, foolish or brave enough to set themselves the 26.2-mile challenge each year. Or being "absolutely petrified" in the words of Danny Crates, the former British Paralympian who will run the Virgin London Marathon for the first time this Sunday.

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Interview with Paralympic champion Danny Crates before his marathon debut on Sunday


Paralympic 800m world record holder Danny Crates reckons his Virgin London Marathon debut could be his toughest test.

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Interview with British marathon runner Benedict Whitby


BBC and London Marathon extend deal through to 2018

The BBC and the London Marathon are delighted to announce the agreement of a new contract that sees their partnership extended through to 2018. The deal gives the BBC exclusive UK broadcast rights to this iconic event, across all platforms including TV, radio, internet, mobile and iPlayer.

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Media Guide 2012

To see the 2012 Media Guide, click here


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