Contact: Nick End
FOR IMMEDIATE RELEASE
USE OF ONLINE SHOE FITTING APPLICATION INCREASES, RATE OF RETURNS DECREASES
Running Warehouse's use of Shoefitr application proves that fit is the missing piece to a great e-commerce experience.
San Luis Obispo, CA May 15, 2012 - Ordering a
properly fitting shoe online is a struggle shoppers have endured for
years; however a new application that shows how a shoe will fit and
recommends the correct size has delighted shoppers, reduced returns, and
helped to increase sales for the retailers that use it. The findings
were pulled from two years of on-going analysis between online running
shoe retailer, Running Warehouse, and Shoefitr, a company that provides
an online shoe fitting solution.
According to Running Warehouse CEO, Joe Rubio,
that improves the shopping experience for the customer is a huge bonus.
Shoefitr increases the confidence customers have in ordering a product
correctly, thus making the buying decision easier. It also has helped
decrease our return rate which positively affects our bottom line. It's
been a very positive addition to our site both from a consumer as well
as an operations standpoint."
Running Warehouse began using Shoefitr's online shoe
fitting application in June of 2010 when this type of product was new
to the market. The online shoe retailer was attracted to Shoefitr's
solution as a means to decrease the approximately 65% of all footwear
returns that are related to improper fit. Since implementing Shoefitr,
Running Warehouse's fit-related returns have fallen by 23% which
resulted in a 2.5% increase in profit margins.
Adoption of the Shoefitr application continues to
grow with 20% of all Running Warehouse purchases coming from shoppers
who received a fitting recommendation. Running Warehouse also
consistently receives positive feedback on the application, averaging
about 250 messages a month from shoppers like these:
"This is the best fitting tool I have ever seen!" - Customer purchasing Brooks Men's Glycerin 9
am more confident in the size that I am buying and less likely to have
to return it for a different size or fit." - Customer purchasing Women's
New Balance 890
"I actually already wear both of the shoes that I
have just compared and found the shoefitr to be accurate." - Customer
purchasing Women's Saucony Kinvara 2
is a Pittsburgh, PA based company that creates software to help online
shoe shoppers figure out what size to order. The company uses a database
of internal shoe measurements, acquired using 3D imaging technology, to
compare the size and shape of a shoe a shopper is currently wearing, to
one she wants to buy. Shoefitr works with several companies in the
athletic footwear space and is now moving into the dress/casual and
Women's footwear markets. Visit http://www.Shoefitr.com
to learn more about the benefits of online fitting technology.