Saucony's Tiana Madison & Dee Dee Trotter lead Team Saucony at 2012 US Track & Field Trials, release, note by Larry Eder

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Madison_TiannaQ1-OlyT12.jpg
Tiana Madison, photo by PhotoRun.net

Thumbnail image for Trotter_DeeDeeSF-OlyTr12.jpgDee Dee Trotter, photo by PhotoRun.net

Tiana Madison took second in the 100 meters in 10.96, and Dee Dee Trotter ran 50.02 in the 400 meters, taking second in the 400 meters, both leading Saucony on making the US Olympic team. Tonight, Duane Solomon held on for second in the 800 meters, giving Saucony three athletes on the team.

For the performance brands, their support of the sport of track & field is key for many of these athletes to continue in the sport. adidas & NIke are the largest supporters of track & field, but, add many of the brands such as Saucony support a team that makes sense for their brand.

Bottom line is this: without the footwear sponsorship of track & field, the sport would cease to exist. Each brand has its place.

SAUCONY®'S MADISON AND TROTTER LEAD TEAM SAUCONY AT

2012 U.S. TRACK AND FIELD TRIALS

 

Record Number of Qualified Team Saucony Athletes Find Their Strong On Fast Track to London

 

LEXINGTON, MA (June 25, 2012) - Global performance running footwear and apparel brand Saucony, Inc. today announced that Tianna Madison and DeeDee Trotter are the first Team Saucony athletes to earn themselves a berth on the 2012 U.S. Olympic Team. Competing at the 2012 U.S. Track and Field Trials, Madison earned a trip to London by taking second in the women's 100-meter dash on Saturday in a personal best time of 10.96 seconds. On Sunday, Trotter finished second in the 400-meter finals in a time of 50.02 seconds and will make her third appearance for the U.S. in the Olympics. Madison and Trotter lead a record qualifying 22 Saucony sponsored track and field athletes, the largest and most talented team the brand has ever posted for the Trials, which run from June 21 to July 1 at the University of Oregon's Hayward Field in Eugene, Oregon.

 

"We're extremely proud of every one of our athletes competing at the Trials," said Richie Woodworth, president of Saucony. "They inspire all of us to be better, to find our strong by elevating their own. As a performance brand, this is one of the most important platforms in our sport─it's our proving ground. Our presence in Eugene and London next month makes a bold statement for the brand as we get to showcase our award-winning footwear and apparel technologies on the world's best athletes, while helping to push their performance to new levels," added Woodworth.

 

In addition to Madison and Trotter, the Saucony women's roster is led by Molly Huddle,

the fastest American woman at 5000 meters and a nine-time All-American from the

University of Notre Dame. Huddle's most outstanding season came in 2010, where she progressed from breaking 15 minutes in the 5,000m for the first time to going on to run 14:44.76 to set the American Record.  Additionally, Huddle is a six time USA National Road Race Champion, including three consecutive USA National 10K titles (2008, 2009, 2010).

Leading the Saucony team on the men's side is 2008 U.S. Olympian Wallace Spearmon, Jr., a three-time NCAA champion at the University of Arkansas. With two of the fastest times in the 200 meters this year, Spearmon, Jr. is the winner of three consecutive World Outdoor Championships 200-meter medals (2005, 2007, 2009). One of the world's fastest sprinters, Spearmon, Jr. comes to Eugene to find redemption: He finished third at the 2008 Beijing Olympics but was later disqualified for a lane infraction, costing him the bronze medal.

Team Saucony competing at the 2012 U.S. Track and Field Trials is as follows:

ATHLETE

EVENT

HOMETOWN

WOMEN

 

 

KESHIA BAKER

400M

Los Angeles, CA

MOLLY BECKWITH

800M

S. Bloomington, IN

MASON CATHEY

STEEPLE

Indianapolis, IN

AMANDA DUNNE

5000M

Columbia, Missouri

QUEEN HARRISON

100Mh/400Mh

Blacksburg, VA

ASHLEY HIGGINSON

STEEPLE

Annandale, NJ

MOLLY HUDDLE

5000M

Providence, RI

MAGDA LEWY-BOULET

5000M/10,000M

Oakland, CA

PORSCHA LUCAS

200M

College Station, TX

TIANNA MADISON

100M/200M/LJ

Orlando, FL

AMY MORTIMER

1500M

Manhattan, KS

DEEDEE TROTTER

400M

Knoxville, TN

LAURYN WILLIAMS

100M

Miami, FL

JESSICA YOUNG

100M

Columbia, SC

MEN

 

 

GARRETT HEATH

1500M

Palo Alto, CA

ADAM NELSON

SHOT PUT

Watkinsville, GA

WILLIE PERRY

100M

Raleigh, NC

JEFF SEE

1500M

Columbus, OH

DUANE SOLOMON

800M

Rosemead, CA

WALLACE SPEARMON

200M

Bryan, TX

BEN TRUE

10,000M

Hanover, NH

RYAN WILSON

110Mh

Los Angeles, CA

 

 

Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals.  Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including ProGrid™, PowerGrid™ and ViZiPRO™ apparel. For more information, go to www.saucony.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units:  Payless ShoeSource, Collective Brands Performance + Lifestyle Group (PLG) and Collective Licensing International.  Payless is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to providing incredible value pricing for trend-right styles of footwear and accessories for the entire family to enjoy.   PLG is focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider® Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE™, Clinch Gear™, Sims®, Lamar® and LTD®, World Snowboarding Championships™ and Hind®.

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