Yelena Isinbayeva's Visa commercial, courtesy of Team VISA, note by Larry Eder

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Nicely done story telling, in a way only the Visa team has been able to do. Yelena Isinbayeva, who has broken the world record fifteen times out doors, and thirteen times indoors, is one of the real stories of women's sports. 

 A gymnast too tall for her sport at the age of 15, Yelena was given the suggestion, by her gymnastics coach, to consider the pole vault, a new event. She quickly grew into the event, setting World age group records at 17,18 and 19. 

In 2003, at the age of 20, Yelena Isinbayeva took the bronze in the World Outdoor Champs. In 2004, she took the gold medal in Athens. And the story continues. Now, in 2012, after two gold medals in 2004, 2008, five World Champ golds, and 28 world records, Yelena is focused on the pole vault. Watch the final, August 6.

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