ASICS America named presenting sponsor of the 2012 Foot Locker Cross Country Championships!, release, note by Larry Eder
Spikes, Foot Locker XC, photo by PhotoRun.net
The Foot Locker Cross Country Championships have given three generations of American distance runners chances to reach the pinnacle of American prep cross country running. Simple in style: get to the regional race, finish in the top seven and move to the final. That simple, that straight. Good old fashioned cross country racing, the soul of our sport.
FootLocker 2011 CC, photo by PhotoRun.net
ASICS America has become presenting sponsor for the Foot Locker Cross Country Championships. This continues to show ASICS America's focus and recommitment to the varied cultures within our sport. If one purports to be a performance running brand, sponsoring events and athletes is part of the complex picture that gives meaning to a brand. The great brands get that notion.
Clare Carroll, FL 2011, photo by PhotoRun.net
From the ING NYCM marathon to Big Sur Marathon, to the Foot Locker Cross Country, ASICS has picked properties that show their commitment to the sport. It is also interesting to note that ASICS athletes like Ryan Hall and Sara Hall were all past competitors in Foot Locker Cross Country.
Numbers, Foot Locker XC, photo by PhotoRun.net
Suzi Favor Hamilton, Bob Kennedy, Todd Williams, Adam Goucher, Alan Webb, Kara Goucher, Meb Keflezighi, Dathan Ritzenhein, to name a few, have run at Foot Locker.
And every kid there, all 10,000 of them, know that they are racing in the foot steps of great American distance runners. They want to be the next great one. That is the Horatio Alger part of the Foot Locker Cross Country.
If a kid from North Dakota shows up at the regional, after months of great training, and finishes in the top seven, they are going to racing in San Diego in the Foot Locker Nationals. Enough said. Months and months of training, and years of dreams.
Karlie Garcia, FL 2011, photo by PhotoRun.net
When the series started as the Kinney in 1979, few knew that the Foot Locker would become the longest continuous prep cross country championship series in our sport.
That is the power of the Foot Locker Cross Country Championships...