LoLo Jones Hurdles, Red Bull Kluge delivers can of Red Bull the hard way, release, deep thoughts by Larry Eder

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LoLo Jones ready to roll, 
photo courtesy of Cameron Baird/Red Bull Media House

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LoLo Jones hurdles during Red Bull Kluge, 
photo courtesy of Cameron Baird/Red Bull Media House

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LoLo Jones enroute, Red Bull Kluge, 
photo by Chris Tedesco/Red Bull Media House

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Red Bull Kluge shoot, LoLo Jones, 
photo by Chris Tedesco/Red Bull Media House

A Kluge? A Red Bull Kluge? 

Well, dear readers, the folks at Red Bull are at it again. A Kluge, from the German"Klug" is an inelegant, eccentric approach to something in the world. This time, the Kluge, developed by syynlabs.com, took a humorous, almost Rube Goldberg (1883-1970) approach (Goldberg would build these contraptions in the 1920s-60s that were non-sensical, but fun, on transportation, communication-making the simple incredibly complicated (like our government?), just for the sake of a good laugh).

The Red Bull Kluge used it's contract athletes to perform one of their talents as part of delivering a can of Red Bull. LoLo Jones hurdled, for the first time since London (she has been working on her bobsledding skills). 

Nice job Red Bull, a nice respite from a strange Monday. 
Lolo Jones joins a wild mish mash of athletes you'd never expect to see in one place (including PGA star Rickie Fowler and Moto x rider/James Bond stunt double Robbie Maddison) to take part in Red Bull Kluge. This was the first time she ran hurdles since London... she's still got it! 

Watch the clip here: http://win.gs/kluge2012 

official info below: 

kluge: /klooj/ noun, slang - a witty, yet inelegant solution that succeeds in performing a particular task 

Watch on YouTube here: http://win.gs/kluge2012

What is Red Bull Kluge? Derived from the German adjectiveKlug (meaning "clever"), Red Bull Kluge combines complex machinery patched together with the energy and prowess of world-class athletes, to see what happens when physics gets physical. Will the kluge deliver the can of Red Bull? Find out here: http://win.gs/kluge2012

Participants (in order of appearance):  Sean MacCormac (Skydiver), Joey Brezinski (Skateboarder), Rickie Fowler (Golfer), Danny MacAskill (Trials Biker), Ryan Sheckler (Skateboarder), Drew Bezanson (BMX Rider), Bryce Menzies (Off-Road Truck Racer), Rhys Millen (Drifter), Robbie Maddison (Freestyle Motocross Rider), Lolo Jones (Hurdler), Pat Moore (Snowboarder)

Who is Syyn Labs? Just as professional athletes push the limits of physical possibility, Syyn Labs builds, tests and engineers to push Mother Nature to the edge. The Los Angeles-based organization fuses the worlds of technology and interactive sciences with artistic mediums to design and construct visually dynamic spectacles that inspire thought and provoke conversation.   www.syynlabs.com

To learn more about Red Bull Kluge and go behind-the-scenes, visit www.redbullusa.com/kluge

Tag us at: @redbull #kluge 

Featured song: AWOLNation "Soul Wars"

Photo Credit:

Baird = Cameron Baird/Red Bull Media House

CT = Chris Tedesco/Red Bull Media House

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