Michigan Runner's January/February 2013 issue, and their approach to the digital publication, from Art McCafferty, note by Larry Eder

| 0 Comments | Repost This
One of the most innovative publishing teams in the Running Network can be found at Michigan Runner. Publishers Art & Jennie McCafferty is a big supporter of digital publications and his approach to providing the digital issue a week before print issue is available is bringing in core readers. One can usually find Jennie McCafferty and Art at various events each weekend. Gary Morgan, part of the Gary & Larry show, is an associate editor at Michigan Runner. 

Ritzenhein_DathanR1a-OlyTr12.jpg
Dathan Ritzenhein started his running in Michigan, 
photo by PhotoRun.net

Michigan Runner has been at the forefront of digital tv and video, producing Michigan Runner TV and Running Network TV for the past decade. Successful magazine publishers know that digital and social media have enhanced their relationships with their subscribers. 

Here is Michigan Runners January/February 2013 issue (found below on link). We hope that you enjoy another example of publishers using the multi platform approach to reach readers 24/7. 

Another example of innovation and how publishers embrace new approaches to technology and communication, improving the depth of the relationship between the runner and their local running community. 
New Michigan Runner Online 
http://issuu.com/michiganrunner/docs/mr0113

Hi all,
We are pleased to present our Jan/Feb issue of the Michigan Runner. This is our second year of introducing our publications online first, with print issues that will follow in the mail and UPS in the next week and a half.  This allows for our clients and readers to get their information as soon as it is possible.  

Since we started with this strategy, our online readership has exploded.  This has been aided by a more sophisticated and user friendly ISSUU software.  It does a wonderful job of presenting our publication on computer, iPhone, IPad and  screens of other such devices.

In addition, we are presenting our second Video Gallery; this gallery features additional photos of the Headless Horseman, YMCA Santa Run, Original Turkey Trot, Run Like the Dickens, Fantasy 5K as well as the Footlocker Nationals,  Latin Music Miami Half Marathon and Chiba, International Ekiden, Chiba, Japan.

Here are back issues from 2012 for your enjoyment! 

========================================
Michigan Runner Online Readership for 2013
========================================
ISSUE COVER STORY READERSHIP

Jan/Feb - Lisa Veneziano - Michigan Runner of the Year 1713
http://issuu.com/michiganrunner/docs/mr0112

Mar/Apr U.S. Olympic Team - Desi Davila, 3592
http://issuu.com/michiganrunner/docs/mr0312

May/Jun Grand Valley National Indoor Champions 1689
http://issuu.com/michiganrunner/docs/mr0512

Jul/Aug - Dexter-Ann Arbor Run  Hosts USA Masters 10K 1663
http://issuu.com/michiganrunner/docs/mr0712

Sep/Oct - Erin Finn Michigan High School Runner of the Year   936
http://issuu.com/michiganrunner/docs/mr0912

Nov/Dec - Fifth Third Turkey Trot Celebrates 30 Years in Detroit 2017
http://issuu.com/michiganrunner/docs/mr0912

Cheers, 

Art

(To learn about the 22 other Running Network publications, please check out

Leave a comment

Wake up to RunBlogRun's news in your inbox. Sign up for our newsletter and we'll keep you informed about the Sport you love.

Enter your Email


Preview RunBlogRun's Newsletter