Michigan Runner's January/February 2013 issue, and their approach to the digital publication, from Art McCafferty, note by Larry Eder
One of the most innovative publishing teams in the Running Network can be found at Michigan Runner. Publishers Art & Jennie McCafferty is a big supporter of digital publications and his approach to providing the digital issue a week before print issue is available is bringing in core readers. One can usually find Jennie McCafferty and Art at various events each weekend. Gary Morgan, part of the Gary & Larry show, is an associate editor at Michigan Runner.
Dathan Ritzenhein started his running in Michigan,
photo by PhotoRun.net
Michigan Runner has been at the forefront of digital tv and video, producing Michigan Runner TV and Running Network TV for the past decade. Successful magazine publishers know that digital and social media have enhanced their relationships with their subscribers.
Here is Michigan Runners January/February 2013 issue (found below on link). We hope that you enjoy another example of publishers using the multi platform approach to reach readers 24/7.
Another example of innovation and how publishers embrace new approaches to technology and communication, improving the depth of the relationship between the runner and their local running community.