The adidas Energy Boost product launch, held in New York City on February 13, 2013, was a huge success by any criteria. A strong turnout of media, with nearly 400 members from across the world, top athletes, and key players in the adidas Innovation team, and adidas running team.
I have spent several hours in the adidas Boost and am quite impressed with the product. Cregg Weinmann, the RunningNetwork shoe guru, told RBR about the innovation that adidas put into effect with this new cushioning system. The RunningNetwork gave the adidas Energy Boost the Best New Shoe award for its Spring 2013 Shoe Review.
adidas provided us with a highlight reel that we thought you might enjoy!