adidas Energy BOOST: the unveiling, video by the Shoe Addicts, note by Larry Eder

The adidas Energy Boost media day was February 13, 2013. adidas unveiled for the global media their most innovative technology in a generation. As Mikal Peveto, adidas GM/Director of Running noted to the Shoe Addicts, "Technology drives running. Innovation drives running." 

 The Shoe Addicts did this video to give you, our viewers, a feel of the launch. For more on the adidas Energy Boost, please check out


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