adidas Energy BOOST: the unveiling, video by the Shoe Addicts, note by Larry Eder

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The adidas Energy Boost media day was February 13, 2013. adidas unveiled for the global media their most innovative technology in a generation. As Mikal Peveto, adidas GM/Director of Running noted to the Shoe Addicts, "Technology drives running. Innovation drives running." 

 The Shoe Addicts did this video to give you, our viewers, a feel of the launch. For more on the adidas Energy Boost, please check out www.adidas.com.

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