PUMA LAUNCHES ACTV AND RCVR PERFORMANCE BODYWEAR WITH BUILT-IN TAPING
AND ENHANCED COMPRESSION
HERZOGENAURACH, GERMANY (February 6, 2013) - Today, global sportlifestyle brand PUMA unveiled two new premium product innovations in training apparel; PUMA ACTV and PUMA RCVR. PUMA ACTV and RCVR take performance wear to the next level through the first-to-market use of both athletic taping and enhanced compression within the garments. PUMA ACTV has this week been given the sports industry quality seal and has been awarded the ISPO Gold Award in the performance segment Compression Apparel category.
Grounded in the principle of athletic taping in which strips of fabric are placed directly onto an athlete's skin in specific patterns intended to help with muscle support, PUMA's latest range of training tights, shorts and tops goes one step further with PUMA tape built directly into the garments. During workouts, the innovative garments are designed to work with the body, helping maximize muscle power. PUMA ACTV fuses the benefits of compression technology with athletic taping in order to create an easy-to-use performance offering.
With PUMA ACTV, elasticized silicone tape is strategically placed on the inside of the garments to provide micro-massage in specific areas to the skin, which may help enable a faster and more effective energy supply to the muscles.
"While compression apparel has been shown to reduce muscle vibration and promoting faster recovery, PUMA ACTV's enhanced compression takes the notion of compression apparel one step further, offering enhanced compression coupled with the built-in athletic taping system for maximum benefit." explains Thorsten Krauss, Global Head of Product Line Management & Merchandising Performance Apparel.
In addition to the technical qualities in the PUMA ACVR range, the performance wear also includes additional running-specific, practical and aesthetic features including; reflective logos for visibility, mesh panels for breathability, zippered side pockets for convenience, and dryCELL for wicking and comfort. By incorporating PUMA's advanced dryCELL technology, PUMA ACTV apparel effectively manages an athlete's moisture, by using highly functional materials that draw sweat away from the skin, and help keep the wearer dry and comfortable.
PUMA has also launched a new Performance Bodywear product--PUMA RCVR--designed to help maximize recovery post workout. PUMA RCVR fuses the recovery benefits of targeted advanced compression with athletic taping to help work with the body's natural systems and support the most fatigued muscles.
PUMA RCVR apparel also includes the added benefit of dryCELL technology to aid wicking of sweat, adding better comfort following an intense session.
PUMA Performance Bodywear come in three levels; Light Compression, Medium
Compression and Advanced Compression. For Spring / Summer 2013, PUMA ACTV can be found in Men's and Women's Running, Men's and Women's Performance BodyWear and Bolt Performance product collections.
PUMA RCVR is also available from Spring / Summer 2013 and can be found in Women's Fitness, Women's Running and Performance Bodywear.
There are five key products within the PUMA ACTV and PUMA RCVR range:
· The Men's ACTV Long Tight is designed to help optimize muscle power and movement and includes reflective logo to improve visibility.
· The Women's CR Tech ACTV Long Tight is engineered with the benefits of compression and built-in athletic taping, and a moisture management system to stay dry and cool during a high performance workout.
· The Women's TP RCVR Tight is designed with flexible silicone taping providing a micro-massage to the skin intended to help muscle recovery post workout.
· From the Bolt Collection, the Bolt ACTV 2-in-1 Short fuses together compression and athletic taping and is designed to help maximize muscle power during a high performance workout.
· The Bolt ACTV LS Tee contains PUMA tape inside the garment aligned to help with muscle support and body strength.
PUMA ACTV and RCVR are available at running specialty stores globally, PUMA Retail, select sporting good wholesalers worldwide and online at www.shop.puma.com.
For more information, visit www.puma.com/actvrcvr.
PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people