ChelseaReillyruns: Find Your Strong: How to announce you have a new sponsor, note by Larry Eder

Chelsea Reilly is managed by Flynn Sports Management. On January 21, 2014, she announced that she had a sponsor, Saucony. 

Take a look at the blog below. Chelsea Reilly gave her sponsor major kudos to her sponsor and her management team should be quite pleased. 

Chelsea's blog is a perfect example of the kind of social media that athletes should consider doing to promote sponsors and the sport. 

The photos, the comments, all were picked up on social media and twitter last night, giving the new sponsor some positive branding. 

Nice job, Chelsea Reilly! 
Find Your Strong (from

January 21, 2014 


I am thrilled to announce that I have officially signed with Saucony! After being a professional for the past year and a half without a shoe sponsor, I can confidently say that it was worth the wait! I am incredibly proud to represent a brand that I believe in.

Saucony has agreed to support me through this Olympic cycle and I couldn't be more proud. I believe that we are going to have a top-notch partnership. Everyone that I've met at Saucony has been welcoming and supportive of my dream: to become a world-class athlete. I believe in doing things the RIGHT way and Saucony is right there with me.

Thank you to everyone who has supported me thus far. I have the most wonderful coaches, family, and friends. And my agents Ray Flynn and Brad Yewer have worked tirelessly to help support this pursuit -Flynn Sports Management has stuck by my side in order to secure the perfect endorsement deal. I'm so fired up to add Saucony to my team! Find Your Strong

Officially signing with Saucony! 

Officially signing with Saucony! 

The BEST shoes around! These babies are going to take me through many 

The BEST shoes around! These babies are going to take me through many miles! 

Find Your Strong! 

Find Your Strong! 

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