Usain Bolt has run at the Golden Spike for several years of his career. He did the following video for the Golden Spike Meet in Ostrava, to promote the June 17, 2014 event! A fun video, one gets the point about how much Bolt enjoys this meet and how much the fans, of all ages, enjoy Usain Bolt. It is pretty fun to watch the little kids' faces as they see this big guy standing next to them!
The truth is, all meets should do such videos with their top athletes. Keep it light, keep it fun, but get the word out. Never expect that runners will just come if they see the meet on a calendar.