New Balance has been investing in the high school market for several years now. Instead of working with established media in the high school market, NB has gone it's own way. RunTheLoop is a well-done publication, with fun information, well-designed and well-written.
We found RunTheLoop on Let's run in a New Balance ad display. We found the magazine a welcome addition to high school sports media. They key is, how does one keep such a pub going? That will be the challenge for New Balance.
The previews of the New Balance National Indoors, and the people behind the scenes are just the type of content high schoolers might find of interest. The images, design, and content are first rate.
We wish them well. To see the first issue, please check the link below.