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Lavillenie at AREVA Paris DL, July 2013, photo by PhotoRun.net
PARIS (FRA): Areva has announced that they will end their partnership with the French Athletics Federation in 2015, report lemonde.fr. The world’s largest nuclear energy company said in a statement, “Areva has decided not to renew the contracted partnership with the French Athletics Federation (FFA), which will be completed no later than the end of 2015.” Areva has been the title sponsor of the Paris Diamond League meeting. They became a partner of the FFA in 2009.
(Editor’s note: AREVA has been a huge sponsor for FFA. The AREVA Paris DL, which draws over 45,000 fans a year, highlights the best of French athletics in the Stade de France and has been on my bucket list the last several years. It is too bad when a sponsor of this magnitude reassesses their priorities and leaves the sport of athletics. )