Under Armour | Erase All Doubt featuring Jamie Fox with Manteo Mitchell & Natasha Hastings

| 0 Comments
The running footwear business, at the performance level, takes no prisoners. At this time, our RN footwear editor, Cregg Weinmann tracks over 48 brands in performance running. To be a player in the performance running business, one must make consistently great product, have great consumer service, have a team that understands that their most important work is done on the weekends, at road races and track meets around the globe, and support the sport. 

Under Armour is getting that. Their first steps into running resulted in some very tough lessons. But, in this commercial, and with recent additions to their team, UA is showing that they get it. The commercial featuring UA athletes Natasha Hastings and Manteo Mitchell, with the alway fun Jamie Fox, is memorable. 

Why? Because UA has communicated their mantra in a setting that is real for runners, track athletes and sports fans alike. Jamie Fox uses humor and focus to show that those aspirations you have, whether on the dirt track in San Jose, California at the local junior high, or at the 200 meter indoor track at the Reggie Lewis Center in Boston, when the USA Indoors are on the line, and all place in between, your goals are important to Under Armour. 

Nicely done, Under Armour. 

Leave a comment

Wake up to RunBlogRun's news in your inbox. Sign up for our newsletter and we'll keep you informed about the Sport you love.

Subscribe to RunBlogRun's Global News Feed

* indicates required