Mark Mastalir, photo by The Shoe Addicts
Mark Mastalir, in this multi part series, explains how HOKA ONE ONE has focused its marketing on the performance running market. By staying true to the sport, HOKA ONE has developed a loyal following, which is spreading to younger runners. In this portion of the interview, Mark discusses the dream demographics of all running footwear companies; finding a younger demographic.
As the HOKA ONE ONE product expands, and their marketing programs, such as the 2 mile postal, grow, it will be fascinating to see the support garnered for the brand.
Thanks to Mark Mastalir for his time and to the Shoe Addicts for developing this video series.