FRANKFURT (GER): Asics has renewed their deal as the lead sponsor of the Frankfurt Marathon, report SportsPro. The Japanese sportswear brand has supported the German distance race since 1987 and will continue to do so until 2020 as a result of the five year extension.
Editor's note: The Frankfurt marathon is one of the fastest marathons in Germany. ASICS sponsorship will be well recieved by the community. Marathon sponsorship is getting more and more expensive. For many marathons, extending key relationships such as the one between ASICS and Frankfurt Marathon, only makes sense. The finish area of the Frankfurt marathon combines a light show with a race finish.