Seb Coe quits Nike Ambassador position, from EME News (sources: IAAF)

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Seb Coe made the right decision on Thursday to relinquish his Nike Ambassador role. In doing so, the new President showed that he can put the sport infront of his personal needs. More symbolic than anything else, Seb Coe is showing that he must be above all reproach as he reacts to upcoming IAAF allegations and works to rebuild the reputation of the sport.

Hightower-Fredericks-Coe-IAAFpc15.jpgStephanie Hightower, Frankie Fredericks, Seb Coe, photo by PhotoRun.net

Some will be interested to know that Coe's announcement of ending his relationship with Nike as an ambassador was the largest tweet on @runblogrun's twitter feed in past week. In fact, it was double of any other tweet for the week.



MONACO (MON): IAAF President Sebastian Coe encouraged all his Council colleagues to complete their declarations of interest and, as he said he would do, announced changes to his registration of interests. He has stepped down from his ambassador role with Nike as the current noise level around this ambassadorial role was not good for the IAAF nor Nike. He is Chairman of CSM, one of the world's largest sports marketing agencies operating in 19 countries. Although CSM's revenue from athletics is negligible, the company has agreed that it will not tender for, nor directly work for the IAAF, nor any city in relation to their tender to the IAAF while he is President of the IAAF. He will step down as Chairman of the British Olympic Association at the conclusion of the Rio 2016 Olympic Games.


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