Conversations with Larry: The Role of Sponsors in Track & Field

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The world of global sports is always changing. For new sports to thrive, they need the support and vision of marketers who share that vision and want the support of the sports' fans.

In this video series, Conversations with Larry, we discuss the needs of great sponsors and what that means. At this time, for track & field to grow, we need non-footwear sponsors to share the vision and support shown by all of the running footwear companies in the sport. We also need to re invent the way athletics is presented by the media and how and where athletics events are presented. Watch us cover those in the future.

IMG_8870, Malmo-thumb-500x375-11267.jpgMalmo Indoor Stadium, February 2015, photo by Larry Eder

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