RBR Interviews Brett Schumacher, Chief of Operations at Global Athletics & Marketing


Reposted May 16, 2018

Original post, June 30, 2017

We posted this interview after the second adidas Boost Boston Games. Now, we are just before the third adidas Boost Boston Games, May 19-20, 2018 (www.adidasBoostBoston.com). We wanted you to get an appreciation of this fine event. We will be covering it remotely, as @runblogrun had a cardiac catherization, and is in cardiac rehab, doing the vegan thing and watching all things track (and Brockmire) from the leather sofa in my farm house in Fort Atkinson, WI. But, if you are in Boston, go to the meet, either Saturday, May 19, or Sunday, May 20! It is FANTASTIC!

This interview was done with Brett Schumacher, Chief of Operations at Global Athletics and Marketing, on June 2, 2017, hours before the first of the two events that comprise the adidas Boost Boston Games. We wanted our readers to appreciate the complexity of events that combine old and new school in athletics.

Screen Shot 2017-06-30 at 8.53.59 AM.pngBrett Schumacher, photo by The Shoe Addicts

The adidas Boost Boston Games is in its second year, and it was a huge improvement on the first year. This is the future of the sport, bringing the events to the fans. The building and taking apart of the street track, all in 48 hours, is a major feat.

Screen Shot 2017-06-30 at 8.55.41 AM.pngLarry Eder and Brett Schumacher discussing world domination, photo by The Shoe Addicts

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