2019 The Running Event Diary: Why this Expo is so Damn important...


Some of us remember the Super Show. It was a monstrosity of a show, and filled the coffers of the city of Atlanta in the 1980s and 1990s. In its heyday, retailers and media had nightly parties and entertainment. I recall meeting the late Horst Dassler of adidas there, watching Phil Knight standing on a keg at a Nike party, and the rap group, Technotronic, entertaining at the Reebok party.

All good things come to an end. By the mid 1990s, Nike had pulled out, then, Reebok pulled out. While other shows came and went, like Outdoor Retailer, the ghost of the Super Show stayed in the hearts of some.


The Running Event came out of a need, but also a vision. The Formula 4 team made an audacious move when they announced the show. They gambled everything. And, the new owner, Diversified Communications, is betting on the business to grow.

The Running Event is a success because the team that invented it had help from the community. It is a community event. Yearly communication, face to face, is important.

This video, done at TRE18, is my feelings, in a nutshell, on the need for the running event.

This video was developed and produced by The Shoe Addicts, the digital partners of RunBlogRun.

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