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The Shoe Addicts

The Shoe Addicts

Bio: We are The Shoe Addicts showing our love of Track and Field among many other sports. We make videos, we have fun doing it. Contact: [email protected]

Website: http://theshoeaddicts.tumblr.com/

Twitter: @theshoeaddicts

IMG_7043.JPGAmy Evans on adidas, #TRE16

Amy Evans did a four part interview at TRE 2016 with The Shoe Addicts on offerings from adidas for 2017 in their apparel range. Make sure you watch them and pass them around!

Amy Evans is a very articulate spokesperson for adidas. She understands her product, her line and her brand. adidas. adidas is on a nice upswing in their business in North America.

Thanks to Amy Evans and The Shoe Addicts. One final note. As Amy Evans did this series, there was a price increase on the Parley tank top from adidas. The correct price is $80.

IMG_6847.JPGTom Cox and Larry Eder, TRE 16, photo by The Shoe Addicts

Tom Cox spoke to The Shoe Addicts at TRE16 in December. Tom Cox manages Under Armour's Performance Eyewear, and has been involved in the sporting goods industry for over three decades. We asked Tom to show us some of the cool UA eyewear available for 2017. Tom understands the needs of athletes and why the eyewear would be of benefit to athletes.

Let us know what you think!

Amy Evans continues her well done discussions on 2017 apparel offerings from adidas. This is part three of four parts of the series on adidas apparel. It was shot by The Shoe Addicts at the TRE16.

IMG_7043.JPGAmy Evans, on adidas apparel

Apparel is always changing. Amy Evans explains the offerings and the benefits of the product. Running footwear continues to be over examined, but apparel is just beginning to be understood.

We hope that you enjoy this series. Thanks once again to Amy Evans on her perceptive comments to The Shoe Addicts on all things adidas. Special thanks to The Shoe Addicts for all of your production work on the series.

Amy Evans of adidas spoke with the Shoe Addicts on the new products and special attributes of new adidas performance apparel for 2017. This interview was done at the adidas Booth for the Running Event 2016, in Orlando.

IMG_7043.JPGAmy Evans on video

adidas is having a bit of a brand renaissance in North America. Always a fine brand, the fashion product is doing well, but, it must be added the adidas BOOST product line continues to shine, as does the new apparel line.

This is the second of Amy Evans' four videos with the The Shoe Addicts for December 2016. One note Amy asked us to remind our kind viewers of: the adidas Parley tank top has had a price change, to $80.

Special thanks to Amy Evans for her time and giving us an appreciation of the new product line, and The Shoe addicts for their interview and production.

Phil Anthony did a fine job describing the new updates for 361 Degrees USA. This is Part 3 of the series filmed at the The Running Event 2016 in Orlando. 361 USA is a prime example of how technology and production opportunities have opened up the world of performance running footwear.

IMG_7036.JPGPhilip Anthony, 361 USA, TRE 2016

We track over 48 brands as of this time. However, getting into the business is one thing. Being successful is another. The key, as one footwear pro told RunBlogRun, " to be successful, one must make consistently successful shoes."

We thanks Phil Anthony and his brand, 361 Degrees USA, for his time and effort on behalf of his brand. We like 361 USA, as they are taking a long time approach to building their brand.

The video program was done by The Shoe Addicts for RunBlogRun.

IMG_7042.JPGAmy Evans, photo from The Shoe Addicts

This is the beginning of a four part series on adidas apparel for 2017. adidas' Amy Evans spoke to The Shoe Addicts at the Running Event 2016 in Orlando last week, on upcoming adidas apparel product launches and updates. As Amy Evans tells us, runners like to look good, so adidas has focused on both fashion and function with the new apparel for 2017. Special thanks to Amy Evans for her knowledge and enthusiasm and The Shoe Addicts, the partners of RunBlogRun, for their video creations. Just one correction: The adidas Parley top retails for $80, not the $65 noted. Sorry about that!

What is the difference between a running short that is made of performance fibers, and fits well, sold for $50, and a pair of shorts you buy at Marshalls?

Truth is, the running media has done a pretty good job defining needs in running footwear. But, I believe that we have not done a good job in defining needs in running performance apparel.

Craig Vanderoeff.pngCraig Vanderoef, looking for the perfect running tight

So, we began this discussion with Craig Vanderoef in May of 2016, and began recording segments in July 2016. This is part three in our discussion on the making of great performance apparel.

That is the goal of Craig Vanderoef, adidas Senior Global Director of Running Apparel. Craig gets it, and is past obsession in making fine performance apparel for adidas. We thank Craig for his time. This video series was produced by The Shoe Addicts.

Part 3 of Craig Vanderoef video is just below.

IMG_7035.JPGPhil Anthony speaks with Larry Eder

Phil Anthony was at the end of a three day trade show, and he still had to be interviewed by my team, the Shoe Addicts. Phil did a great job explaining the brand 361 USA, and their new products for 2017. We encourage you to check out this brand, as they are making some fine running product. Thanks to Phil Anthony and The Shoe Addicts, the partners of RunBlogRun.

Craig Vanderoeff.pngCraig Vanderoef

Craig Vanderoef looks at performance apparel like few others in the world. Articulate, witty and always looking for a good conversation, Craig Vanderoeff spends his days looking for the perfect fabric for the perfect running apparel. We caught up with Craig at the adidas House at the 2016 U.S. Olympic Trials in Eugene, Oregon. Over a few hours, we discussed many aspects of the form and function of perfomance running apparel.

Craig Vanderoeff is the Senior Director of Global Running Apparel for adidas. He loves a well thought out, well executed piece of running apparel. He wants his apparel to answer the questions and needs of runners.

This is part two of a multi part series on perfomance apparel. We hope that you enjoy the series. We thank Craig Vanderoef for his insights and honesty. We thank The Shoe Addicts for their work on this series.

Simon Bartold is one of the true grand characters of our sport. A footwear enthusiast, yes, but, as I have said before, a true provacateur. In his current evolution, Simon is the VP of Special Projects at Salomon, one of the iconic brands in performance footwear. Dr. Bartold is doing something unique is his career: he is simplifying a line of running product, down to three models, which take into account his real focus: the changing needs of the runner as they evolve in fitness.

IMG_6850.JPGDr. Simon Bartold, Larry Eder and the Shoe Addicts, photo by the Shoe Addicts

Many brands have spoken of keeping their models limited, but for very different reasons that the good doctor. Simon Bartold spoke to us of vibration and how it affects runners footstrike. Once one understands that, one then will follow Dr. Bartold's assertion that, as a runner increases fitness level, he or she may need a shoe that evolves with those needs.

Bartold is positioning Salomon to answer those needs. We think he is onto something. Listen to the good doctor in this second part of the TRE 16 interview we did in Orland, Florida on December 2.

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