Recently in Media Category

The IAAF, in a press release, introduced its new name and logo. The video below, and the press release below are the newest release on an amazing rebranding, the first after 107 years.

What does it mean? Too early to tell. Obviously, much money was spent on the branding study and managing the design. Truth is, the communication is aimed at the consumer, and media and potential sponsors.

Read the release, check out both of the videos, and take it all in.

The new logo of IAAF (short film)

One of my biggest beefs on athletics media is geo blocking events. I salute Runnerspace and Flotrack on covering events for a subscription, but, I believe the big events should be free with no geo blocking. We want our sport to grow and with most of Europe having IAAF major championships on paid TV, we are loosing many younger viewers. I salute EAA showing so many events via streaming.

When Peter Connorton sent me a note that he would stream his 2019 Standard Chartered Dubai Marathon, now in its 20th year, with no geo blocking. The link is

To complement the fine streaming coverage, featuring Paula Radcliffe and iconic author, Pat Butcher, @runblogrun will update kilo by kilometer, top notes on FB and twitter PLUS Instagram photos. Our audience tends to follow the streaming with our pithy commentary and images! A fantastic way to begin the year of 2019!

Mosinet.jpgMosinet Geremew leads seven under 2:05 in 2018, what will happen in 2019? photo by Standard Chartered Dubai Marathon


Confessions of an Insecure Heart


I originally wrote this for Linked in. It is Thanksgiving evening, and I am in San Jose, CA for the first time since my heart crisis. I walked 5.31 miles today, my longest since June 2016. We have a lovely holiday dinner with family and loved ones, and it was much needed.

On Monday, Dr. Matthew Wolff, my cardiologist gave me a clean bill of health after six months. He told me to walk, jog, travel. My heart has recovered from surgeries. That made me feel good.

The previous Saturday, I met Dr. Tim Hacker, 1985 NCAA Cross Champion and cardiologist at UW. Tim found me a cardiologist, but more importantly, got me into see Dr. Wolff the next day, instead of a six week wait. While in Dr. Wolff's office, I was sent to the hospital and my stents were put in the next day. I had 3 blockages at 90 percent. I was a ticking time bomb. I met Dr. Tim Hacker at NCAA Cross Country. Joe Hanson, a mutual friend introduced us, saying, "Hey Tim, this is Larry Eder, you saved his life."

I write this in order to encourage my dear readers to take care of themselves. My story could have been quite different. A final special thanks to Sean Hartnett, who put me in touch writh Dr. Hacker, who took the time to save my life.

IMG_1653.JPGWorking with the Shoe Addicts in NYC, adidas GP, photo by Mike Deering/The Shoe Addicts

The idea for conversation with Larry came from my son, Adam. We have been doing them for the past two years. So the idea is, I can speak about anything I want, but I have to a) stay focused and b) limit to three to four minutes.

IMG_8804.jpgLopez Lomong, Garrett Heath, 10,000m, June 21, 2018, photo by Mike Deering/The Shoe Addicts

We shoot them on the road. Mike Deering and Adam shoot the videos. The Shoe Addicts manage and produce our videos. This series is alot of fun. I hope you enjoy them. If you have ideas on things for me to chat about, please reach me at [email protected].

I did this video about the changing stars of our sport. Media reports, including mine, showed our disappointment over the stars who would not be in Des Moines. The truth was, it was really fun to see some of the new stars. From Noah Lyles to Katie Nageotte, from Darrell Hill to Keni Harrison. The meet, for those who were there, had many moments of emotion, and many moments of excitement.

DSC04879.jpgThe fans in Des Moines, photo by Adam Johnson-Eder/The Shoe Addicts

Our sport does not welcome change. We are creatures of habit in athletics. For some reason, we keep the meets we hold nearly a secret. That we get the crowds we have, considering little or no publicity, are surprising.

The good news is that our sport is fixable. The assets are our athletes, our history, our fans and our sponsors. The infighting, the political squabbles, and the problems of doping, athlete allegiances and some athletes who do not seem to know their ages, are fixable.

They are fixable because of the true strength of our sport, our amazing athletes.

I was watching the FBK Games on Sunday, and was amazed how strong the streaming video was from Hengelo. An abbreviated schedule for the meeting, some entertainment and some fun just outside of the stadium showed that Global Sports Communications was reinvigorating the Fannie Blankers-Koen Games.

Here's a column I published on my LInked in last month. With such a big track weekend coming, I thought that you might fight it worthy of a read!

Breaking2_Group_Lelisa_Zersenay_Eliud_native_1600.jpgBreaking 2 PR from May 2017, courtesy of Nike communications

Manyonga_LuvoR-Rome18.jpgLuvo Manyonga, Rome DL 2018, photo by

First National Telecast for a State Championship: ELEVEN SPORTS USA TO AIR CCCAA TRACK & FIELD MEET
A national telecast of the 2018 California Community College Athletic Association Track & Field Championships will debut on ELEVEN SPORTS USA on Wednesday evening, May 30, from 6-8 p.m. (P.T.).
The 2-hour edited show from the 68th state meet at Bakersfield College has reairs scheduled for Thursday, May 31, 10 p.m. - midnight (P.T.) and for June 5, 7-9 a.m. (P.T.).
ELEVEN SPORTS is available on many satellite and cable outlets throughout the country, including on DIRECTV channel 623, Verizon Fios channel 597, and AT&T U-verse channel 1665.
--It is believed that this is the first national network telecast of a CCCAA championship event. Track & field is the CCCAA's largest state championship -- with more than 80 women's and men's teams involved this year!
The telecast (and earlier live webcast) was sponsored by the California Community College Cross Country and Track Coaches Association, with underwriting by Wall2Wall Sport. It was produced by Fred Baer, College of San Mateo Sports Information Director.
Host announcer was George Devine, Jr., with interviews by Gary Dilley (retired CSM athletic director) and commentary by Mark Covert (retired Antelope Valley Coach) and Baer.
SHOW AVAILABLE VIA PENTV'S YOUTUBE LINK: Major production facilities were provided by PenTV (with Executive Director Bridget Michelsen directing the production). The edited program can be viewed, on demand, on that Silicon Valley network's website:
Full streaming coverage of the May 18-19 State Championships and the May 11 Northern California Championships meet is archived on More than 12 hours of original coverage is featured.

Several months ago, it was noted that former IAAF President Lamine Diack, who is sitting in his home in Paris, with an ankle bracelet on, and 550,000 Euro bail, had requested a meeting with current IAAF President Seb Coe. The meeting, per, was scheduled to happen on May 25, 2018. The meeting was to happen in the presence of French Judge Renaud Van Ruymbeke. Per a copyrighted story in Inside the Games, the fine newsletter noted today that Mr. Diack has cancelled this meeting, citing medical reasons.

Diack_Liam-IAAF07.jpgLamine Diack, photo by

Why should you care?

Well, read on dear readers.

At the World Indoors in Birmingham, I asked Adam Johnson-Eder, partner in The Shoe Addicts, the digital partner of RunBlogRun, to make some observations on the access for media at the World Indoors.

IMG_3257.JPGMike Deering, Algernon Felice, Jr., Adam Johnson-Eder, aka The Shoe Addicts

Adam has been around the sport and events since he was six weeks old. As a youngster, he was on the track most afternoons with me as I coached at Foothill Community College. Adam also endured his mother and I as we worked on American Atheltics and American Track & Field, trying to keep the publications alive.

IMG_4746.JPGLarry Eder and Brian Eder, RunBlogRun. photo by Victah Sailer

My brother, Brian Eder and I focus on RunBlogRun and its daily content. Brian convinced me to begin writing RunBlogRun in 2006, after cajoling me for about a year. He was right, as the blog quickly outpaced our print readers that I had developed for two plus decades. RunBlogRun changed the way I viewed and see media for sports in general, and athletics in particular.

IMG_2991.JPGAdam Johnson-Eder, Larry Eder, in airport, a traditional resting place, photo by Mike Deering for The Shoe Addicts

The Shoe Addicts began in 2010, to focus on bespoke video for RunBlogRun and our business clients. Around major events, we have daily video on press conferences, and interviews, and product related videos for our partners. Adam and his partners, Mike Deering and Algernon Felice shoot manage and produce all of our video content.

I asked Adam to concentrate on what things we can do to make the sport more accessible to media. Anyone can offer criticism of our sport, but to truly affect change, one must provide suggestions for the changes that will make the sport better. In the past two months in the US, Runners World was purchased by Heart magazines, Track & Field News has gone completely digital, and the Competitor group and Motiv running sites have been reduced to bit players in the running media.

IMG_1653.JPGRunBlogRun and The Shoe Addicts in the Big Apple, photo by Mike Deering for The Shoe Addicts

The battle to keep media sites in athletics alive is constant. Media, athletes, managers, sponsors and federations are all invested in making athletics more accessible.

Please send us your comments to [email protected]

Screen Shot 2017-06-27 at 2.25.13 PM.png

Track & Field News announced recently that they were stopping the print issues and going completely digital. My response, short and sweet: Get over it.

Track & Field News published print issues for 70 years, and now, as they embark on their 71rst year, they will do so digitally. That means that they will save on postage and printing which in this day and age, are about even in cost, as USPS has helped destroy the print publication business. To keep the strong staff that they have, so that the stories are accurate, and well written, plus designers, cost real money. If you want a high quality product, and you are an enthusiast, you will pay the $79 for the subscription.

How do I know? Well, I have sold ads for TFN and 35 other publications and websites for twenty-six years (TFN just for one decade), and until two years ago, we would get ads from 4-5 shoe companies, who now have decided that print ads mean very little to them. Brands speak with their dollars. Most brands think that real runners do not deserve their marketing dollars, because, they are going to buy shoes anyway? We have had to reinvent our business over the past three years, and move most of our energy to digital, with social media, focused video and coverage of live events around the world. It is tough, but that is why magazines like TFN and regional pubs like RunOhio. Colorado Runner and Running Journal are so important.

rw_march71_1.jpgMarch 1971 cover of Runners' World

The Hearst Corporation has acquired Rodale Press. Rodale Press was formed by J.I. Rodale in 1930. His first magazine, Organic Farming and Gardening was founded in 1942. His second title, Prevention, was founded in 1950. Rodale built an amazing book division and, in the 1980s built a series of sports related magazines, with Bicycling and Runners' World. Rodale acquried Runners' World from Bob Anderson, the founder, in 1985. I was one of the seven people who were hired by Rodale, to move from Mountain View, CA to Emmaus, PA and work on Runners' World. It was a challenging time in running, which, with the death of the late Jim Fixx, and the oversell of the 1984 Olympics, running was getting a bad rap. The publisher at the time was Mike Perlis, who managed RW for 18 months, then moved to IDG Publishing. George Hirsch, the founder of the iconic Runner Magazine, sold Runner to Rodale in 1986 and steared the RW flagship for over two decades.
Print has come on some hard times. While Print, digital and social seem to be the winning comibination, Rodale had some media launches that were too costly, under the management of Maria Rodale.
What will Hearst do with Rodale? This was a long term attraction between Hearst and Rodale. There is the understanding that Rodale was offered several times the current closingt offer way back in 2002 by Hearst, but turned it down.
We wish Hearst the very best and hope to see Runner's World continue to grow and prosper.
From the release below, obvious large changes in leadership at Rodale. This is normal in acquisitions. It will take three to six months to see how Hearst absorbs the Rodale properties, but the release gives some good direction.
2-oct77_1000.jpgOctober 1977 issue of Runners' World

Wake up to RunBlogRun's news in your inbox. Sign up for our newsletter and we'll keep you informed about the Sport you love.

Subscribe to RunBlogRun's Global News Feed

* indicates required