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HOKA ONE ONE announced that Mark Mastalir has joined the exciting brand as their new VP of Marketing, it was announced on Wednesday, April 2, 2014.
Mastalir, a long time sports marketing executive, has had stints at Reebok, Nike and the NBA. His life experience as an athlete, and his dealings as a sports marketing executive are some of the attributes that Mark brings to the table.
What is key in this business is the following: First, you must make consistent, high quality product, and, secondly, deliver it to your channel in a timely manner. You must also provide programs that resonate with your community. Encourage activity, encourage them to think about the activity, your brand and how your brand equals good feelings on the activity.
We wish Mark Mastalir the best of luck at HOKA ONE ONE.
After the World Championship race, I grabbed dinner and Vesuvio's and then crashed for four hours. Waking up at 1 am, I thought I would walk through the downtown, checking out the nightlife in Copenhagen. And I found it. Bar after Bar, including my favorite name, the Drunken Flamingo.
Needing nourishment, I found a Shawarma house, with wonderful babaganoush and tabouleh. But, for me, the most fun is meeting new people and chatting with the staff, as they got a charge out of my American accent.
Here is my audio piece on jet lag.
The 2014 IAAF AL World Half Marathon Championships was a huge success today. For the Danish Athletic Federation, they sponsored the largest running event EVER in Denmark, with 30,000 runners in the half marathon, and 202 elite runners in their first World Championships of Athletics in Denmark. For the IAAF, their "bold experiment" should be de rigeur for all of their athletics events: a peoples' race and road championships could be part of every and any championships.
Keen observers noted that this may be the most profitable event in IAAF history. One thing for certain, combining championship athletics events and mass participation road running makes both promotional and financial success!
(Editor's note: The journey that Kara Goucher has taken, from good, but injured college runner, to packing up and moving to Portland, Oregon, to a bronze medal in 2007 Osaka 10,000 meters, to half marathons, marathons, a son, and now, a new journey, is fascinating. Her honesty and emotion is unique as well.
Like you, I am fascinated with Kara Goucher's journey back to Colorado, and her conscious decisions to take some chances and find a real fit for her talents. Kara Goucher is not only a fine athlete, but an athlete with the charisma to have a career long past her elite running career. Sally Bergeson, the CEO of Oiselle is a very smart marketer: she let Kara Goucher pick Oiselle, and that is why the relationship could work. )
Kara Goucher, photo from Oiselle
(Editor's note: After twelve and one half years with Nike, Kara Goucher is focusing her strong social media skills, appreciation by the running community and business savvy on Oiselle, a very innovative company in the running apparel business.
Kara Goucher and her husband, Adam, get it. While a running career at the elite level is limited, the ability to develop a brand, and a positive one at that, in our community, allows the savvy elite runner to develop a long time career.)