The relationship between the Boston Marathon and adidas was forged in the late 1980s by Guy Morse, the first Executive Director of the BAA Boston Marathon and Adrian Leek, former global running head at adidas. Guy and Adrian understood that they had something special in Boston, and, with the longest enduring footwear and apparel sponsorship for an event in our sport, the creation of an official line of apparel and footwear specials became part of the Boston marathon culture. One sees Boston Marathon apparel far and wide around the world. For the Boston Marathon faithful, the yearly adidas jacket, shirt and shorts are part of their lives.
In this short video, I show you a bit of the booth on the last day, the first day that there were not lines (well in the last two hours). But, take this talking point: adidas worked hard (like ASICS at New York), to build the apparel line into something to be treasured, and that success can not be taken for granted.