HOKA ONE ONE has been doing all of the right things. Focus on making consistently fine product. Upgrade cosmetics of shoes. Upgrade customer service. Develop long term relationships with run specialty, races, clubs and the running community. Hire experienced team with street credibility.
Their secret sauce? HOKA ONE ONE is working hard, and working weekends, because our sport has events on weekends. And because HOKA ONE ONE knows, shoe wars are won with one pair of shoe sales at a time.
Ben Rosario is a former run specialty store owner, event promoter, coach and someone who loves the sport and develops athletes.
Close observers of the sponsorship of Northern Arizona Elite have used the term, "game changer." Another emailed me, " this level of sponsorship is equal with Brooks Hansons and ASICS Mammoth Track Club.
For the athletes involved, Ben and Stephanie Bruce, Matt Liano and Kellyn Taylor, this allows them to focus on the training and racing under the watchful and supportive eye of Ben Rosario.
Kudos to HOKA ONE ONE for supporting the sport by giving a group of young Americans the chance to develop.