The adidas Grand Prix NYC meet, the third stop on the IAAF Diamond League in 2013, is happening May 25, 2013. Held in Icahn Stadium on Randalls Island, in the center of New York City, the adidas GP brings elite track & field to the Big Apple.
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New Balance put their money where their feet are, and donated one million dollars to the One Fund Boston. This is an example of how members of the industry have reached to the city of Boston in their time of need. It should not be surprising to anyone that companies who make their living in running have been among the first to put together programs to raise money for the victims and families of those injured or murdered in the Boston bombing.
We applaud the companies such as adidas, Saucony, New Balance and many others who are putting money where their proverbial feet are. This #BostonStrong program is a wonderful example of how the industry is coming together to support the victims and families of the Boston Marathon carnage.
My suggestion: order a medallion, and order a shirt, then go out for a run, or a walk, and consider the four people who were killed in the Boston Marathon, including the MIT police officer, and the 181 injured. Their days started out like normal on April 15, and ended in horror. Also consider the amazing medical staff, Boston volunteers, and law enforcement, who were able to save so many on the day that war was declared on being a runner.
Priscah Jeptoo, RNR Lisbon 2012,
photo by Photorun.net
Priscah Cheptoo(Jeptoo), who has a pb of 2:20.14,wants to overcome her tactical error from London Olympics. This interview was done on 18 April by Andy Edwards of Trackwise/Globerunner.
Cheptoo says she's learned from Olympic tactical error and also that London offers chance to restore hope in wake of Boston tragedy.
photo by PhotoRun.net
Kenenisa Bekele won the SPAR Great Ireland 10k on Sunday, April 14, 2013, in challenging conditions. We look forward to see how he returns to fitness this Spring. That will be key to his success this coming Summer.
SKINS Compression has relocated to Encitas, CA for their new North American HQ. SKINS is one of the top brands in compression and recovery clothing...
The Mezamashii Project, or Brilliant Run project is Mizuno's plan to develop a conversation with their consumers. I applaud the program. From checking out the videos and content, Mizuno fans are getting involved, sending pictures, writing haiku (Japanese poetry). Why are they doing this?
Media is changing daily. Most ad agencies are pushing their clients to embrace digital communications as that is the way of the social world. Facts are that social media has revolutionized communication between marketers and their potential consumers. But how to make it work?
We believe it is about creating an on going conversation. That is what Mizuno is doing with this project.
Mizuno's Brilliant Run (Mezamashii) program has been in existence for just over a year. Mizuno seeded product, and developed a long term approach on developing a conversation with the consumer. They followed great product with a continuing level of communication, and sharing of assets. That is good.
Several brands are doing this well. Some however, do not communicate with the consumer, they dictate to the consumer, when they can read the content, how they can read the content, when they can interact.
Running consumers are highly intelligent. They want their content when they want it, how they want it and where they want it. As a media company, we deliver curated content twenty four hours a day, via digital, via web, via social media, via alternative print, via measured print. Cut any of those parts of the puzzle out, and brands loose the strength of their conversation. In this day and age, one must be on ipads, tablets, mobile devices, and yes, I know, how archaic, print. Your consumers are there, you create a vacuum when you discount one of those areas.
Not only are you influencing the consumer, you are also, as a brand person in running, trying to influence the 23 year old on the floor of a running store. Between sales, they are playing with their phone and reading the running magazines delivered to the store. It may not be sexy, but it is reality. In the end of the day, one sells running shoes. How does one build on the brand? How does one introduce the brand to running store staffers? One can not have tech reps everywhere.
Conversation is a two way street. Brands have to listen. Right now, some brands, the successful ones, are listening. Many are not. "Brilliant Run" has created a strong level of interest from Mizuno's consumers.
I applaud Mizuno's Mezamashii Project. The videos are well done, the content is giving consumers insights into Mizuno.It is a good second step for Mizuno. The first step, like any running brand, is to create consistent, authentic performance running product. Without that, your marketing plan is pointless...
Erik Sowinski, 2013 U.S.A. Indoor Champs,
photo by PhotoRun.net
Erik Sowinski showed up at Millrose, and few were considering him in the 600 meter race, which was considered the duel between Duane Solomon and Nick Symmonds. Erik came off the last turn in texbook form, not missing a beat or using any extra energy. Sowinski used the Eamon Coghlan rule: one move and make it big. Sowinski just flew by Duane Solomon and rushed to the finish, winning the Millrose Games and setting an AR.
We asked David Hunter to catch up with Erik. Coached by Joe Woody, a World Champ medalist at 400m hurdles and a gutty relay runner, Woody has used his experiences to become a fine middle distance coach. Erik Sowinski was a 1:54.2 kid as a senior in high school. As a senior in college, he ran 1:45.90.
Working at Running Wild, and working out with Joe Woody, Erik Sowinski has miles to go before he sleeps, perhaps a few more 800 meter personal bests before he puts his spikes away. David Hunter gives us a view into this "overnight star".