As we get closer to the most important week in run specialty's business calendar, the Running Event, December 3-7, 2013, RunBlogRun.com will be providing a series of interviews of key players in the business, for your reading pleasure and edification (this lessens the frustration of lots of time spent in airports over November and December).
Craig Heisner, courtesy of Newton Running
Craig Heisner is the President of the Newton Running company. Craig started at New Balance in the 1990s, with Joe Preston, then went to Reebok. After Reebok, Craig worked with Brooks, and then entered the brand consulting world. Last spring, Craig Heisner was named President of the Newton Running Company, one of the more fascinating cult brands in our sport.
Craig calls the followers of Newton, the tribe. It makes sense, as the devotion of this consumer is well known.
With investments from Paul Fireman, former owner of Reebok and his son-in-law, Dennis Baldwin, Newton Running is looking to bring in new consumers: and that is Craig Heisner's job: to keep the tribe interested and grow the tribe, all at the same time!
We hope that you enjoy the interview!