Recently in Running Shoes Category

ASICS launched a new performance running shoe, the GEL-QUANTUM 360 on July 15 across the US.

ASICS America took over Running Network partner sites for the day of July 15, with the majority of banner impressions, email blasts, and inclusion in some of our major email newsletters as well. 

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ASICS GEL-QUANTUM 360

ASICS America is running advertising in our print and digital publications in July, August, September promoting not only the new GEL-QUANTUM 360, but also its deep and robust
dealer network. 

A long time leader in performance running, ASICS America continues to innovate and provide the running community key running footwear and apparel. 

The GEL-QUANTUM 360 is available at performance running stores across North America. 

For more information, please go to www.asics.com. 

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Andy Vernon, BUPA London 10,000m, courtesy of BUPA London 10k


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Jo Pavey, BUPA London 10,000m, courtesy of BUPA London 10k 


Andy Vernon and Jo Pavey were the winners today in London at the BUPA London 10k. Story courtesy of London Marathon media. 
The BUPA Westminster Mile honors Steve Cram's masterful mile thirty years ago, when he ran 3:46.32 in July  1985 at the Dream Mile. 

Steve Cram was there on Sunday to present the Roger Bannister trophy to the winners. 
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Gladys Cherono, photo by PhotoRun.net

G. Cherono 30:56 CR

OTTAWA (CAN, May 23): World half marathon champion Gladys Cherono of Kenya won the Ottawa 10km (IAAF Gold label) in a course record and personal best of 30:56. Her time was comfortable below Mary Keitany's former mark of 31:21. Cherono also didn't get caught by the elite men, who started 3:25 after the women. Peres Chepchirchir (31:18) finished as the runner-up, with Lanni Marchant (31:49) taking the Canadian title in third place overall. Canadian 10,000m record holder Natasha Wodak ran 31:59 for fourth. It was closer at the front of the men's race. Nicholas Bor ran 27:55 to beat fellow Kenyan Simon Cheprot by two seconds. David Kogei (28:15) and Amos Mitei (28:31) made it a Kenyan 1-2-3-4. Switzerland's Tadesse Abraham ran 28:35 for fifth, the third fastest time by a European this year. The top Canadian was Eric Gillis in 7th (28:58). 
The first time I saw a pair of New Balance spikes in action was about 1991. I think it was Rocky Morris, a 14.28 110m high hurdler. Rocky was quick, and wonderful over the hurdles. When I asked him why he was wearing New Balance, he smiled and said, " No one else is." 

That is track cool. Trying to have something no one else does. 

New Balance LD 5000 v2 is our Best Shoe of 2015, as picked by Cregg Weinmann, Running Network's long time Shoe Review Editor. If you would like to read the complete review, please click here: TFSpikes Sp2015.pdf

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Special thanks to Cregg Weinmann, and Christine Johnson on the Track spike review. Special thanks to Breanne Ward on editing my notes and scribbles and make them a cogent press release. 
Track spikes are to get you, fit and fast, from point a to point b as fast as possible. Cregg Weinmann has seen a few track spikes (few hundred) over the years. This is a fun review. So we asked Cregg to pick a Best Value and Best Shoe. The Brooks PR LD 3 is his best value! Read the review below and if you would like to read the entire review, click here: TFSpikes Sp2015.pdf


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750,000 pairs of track spikes are made worldwide in 2015. Most brands make little or no money from them. Watch for the new stuff coming out in 2016 for the Olympics! Key to track spike biz: the young athletes who purchase track spikes (one in three in track), also purchase five pairs of training shoes a year. Some brands make a sprint and distance shoe, and a cross country shoe. Some brands make complete lines, to support the sport. 
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This is part two of our series with Jennifer Collins of HOKA ONE ONE On Sports Marketing at her company. In part two, I asked Jennifer to speak to the wider audience with this question: What would you ask runners, if you had a bunch of them in front of you, to do to better appreciate HOKA ONE ONE? 

Jennifer Collins spoke with me during the week of the 2015 Boston Marathon. HOKA ONE ONE had taken over the Charlesmark Hotel, at the finish line of the Boston marathon on Boylston street, and my official hotel in the fine city of Boston. 

We hope you enjoy this video and remember that there is more to come. 


The quandary for publishers is how, when one is multi platform, does one reveal winners of various awards and contests? Some readers get upset when they see the awards online before their print issue arrives, and some, well, just do not care. As a publisher, I try to keep all happy. Truth is, that gets more difficult by the day. 

We are trying things a bit different, waiting until all of our publications have mailed print and digital formats to remind our readers of the best in spring running shoes. 

Give us your thoughts. Please send me a note to fortiusmedia@gmail.com

To read the entire six page review, please click here: 2015 Spring Shoe Review v3-3.pdf

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Shoes have improved since this beauty, from the Dassler collection,
 and dating back to 1928, was made. 



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Mark Mastalir, photo by the Shoe Addicts

Mark Mastalir is the Vice President of Marketing for HOKA ONE ONE. An experienced marketing executive, Mark cut his teeth at Reebok, then, Nike, NBA, Wrigley's and has been with HOKA ONE ONE for a year. A fine athlete in high school and college, Mark and his brother Eric, attended Jesuit High School and Stanford University. 

This is the first of several short interviews we did with Mark last month at the Boston Marathon. Our series is on the marketing activations of HOKA ONE ONE and how Mark envisions those approaches for his brand. 

HOKA ONE ONE, a division of the Deckers Corporation is the fastest growing brand in running in 2015. As they did in 2014, HOKA ONE ONE continues to evolve, sponsoring the HOKA ONE ONE Middle Distance Classic on May 14, as well as numerous track athletes, road athletes and trail athletes. 

What one continues to see from these interviews is how important the one to one relationship between consumer and band is, and how social media can either assist or hinder those relationships. 

We thank Mark Mastalir for his time and thoughts. Special thanks to the Shoe Addicts, the digital partners of the Running Network and parent company, Fortius Media Group, LLC. 


From the company that brought you the Running Event, here is a conference on Women's Running & Fitness. The most important part of conferences and trade shows is the human inter-action. 

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