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Mary Cain, 2014 USA Indoor, photo by PhotoRun.net

In a release that surprised some with its length, Nike, Inc. has made it quite clear that they value USA Track & Field, the best track and field team in the world, as a key investment in their sports marketing future. Today, April 16, USA Track & Field announced an extension of twenty-three years, from 2017 to 2040, with Nike as the official footwear and apparel of the federation. 

Rumors had been circling that USATF CEO Max Siegel was working on a huge sponsorship deal, and if this does not qualify as such, then, nothing does. 

In the past, adidas's sponsorship package with the Boston Marathon, which was fifteen to seventeen years, has been seen as a long sponsorship. Keen observers of the sport noted, with some consternation, the longevity of the sponsorship. 

Our research suggests that NIKE wanted to make it ball park frank that they are committed to the sport for a very long time. That Mark Parker, CEO of Nike, is quoted in the release, is a huge example of how much value that NIKE places in the sponsorship. 

We will ask USATF for some details on the sponsorship, as USATF hinted at extended support for various disciplines underneath the USATF umbrella. No matter where you stand, it is a spectacular sponsorship package. 
Asics is giving away 5 entries into the ultra-fun, ultra-challenging, Escape from Alcatraz Triathlon.


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LONDON (GBR): Pace Sports Management informs about new websites for Mary Cain at http://marycain.com, and the management group (including Usain Bolt) at http://pacesportsmanagement.com/


(Editor's note: One of the most popular athletes in North America, Mary Cain has taken the sport by storm and her fast running. Mary Cain turned professional just after her World Champs run last Summer in Russia. She won the US Indoors, but did not race in Sopot, due to a soft tissue injury, which her coach, Alberto Salazar noted, is in the past. Salazar told dyestats.com that Mary Cain will be a definite at the Nike Pre Classic.

Note the cover above. Mary Cain is the ONLY athlete, in the eighteen years that we published Athletes Only to have back to back front covers. 150,000 high school athletes in print and 80,000 in digital can't be wrong! )

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Fortius Media Group represents twenty-five print and digital publications, plus thirty-two websites, and social channels, many of them partners with RunningNetwork.com. As part of their services to the running community, they have worked with Cregg Weinmann, RunningNetwork footwear reviewer for the past two decades, to review and suggest running footwear that will help you find the right shoe for you. Cregg's reviews can be found daily at www.runningproductreviews.com

As always, Fortius Media Group ALWAYS suggest that you use our reviews as the starting point for your journey to find the right running shoe for you. Please go to your local running store (check our store locator if you do not know of your local running store) to find a local running store. Their staffs are well-trained and they are the apex of local running culture. Search globally, but always, buy locally. Support your local running stores! 


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