adidas Supernova Glide Boost 7
The adidas Supernova has been one of the most enduring product lines for adidas over the past two decades. The Boost technology is perhaps the best technology to come out of adidas since the Dellinger Web in the 1970s.
The combination of the Boost and the adidas Supernova Glide will be warmly received, as it has been in the six previous evolutions of the product.
The art form, in footwear development, is when you can keep the current users and entice new users to a product line. So many brands just redo the shoes, alienating the current users and confusing the new users.
adidas is understanding, with its brand evolution, that Boost is a technology that will be here for some time in the future. The fusion of Boost and other product lines should provide for some interesting product extensions.