Recently in Shoe Tech Category

Peter Abraham ventured to the 2013 Oxy High Performance meet and saw the future of the sport. Social media, a great web site, a strongly presented digital press release are parts of what could make the 2013 Oxy High Performace meet the best track meet in America. Read on! 

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Mary Cain after her new AJR, 
photo by Peter Abraham
This interview with Shannon Scott was done just prior to their annual sales meeting, during the middle of May. Shannon Scott has been at ASICS for 24 plus years. In the running business, Shannon is one of the longest enduring marketing people at any footwear company and one of the longest veterans in ASICS.

We asked Shannon to give us some insights into ASICS America's business in 2012, where they are going in 2013 and an update on some new products....

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The adidas Grand Prix NYC meet, the third stop on the IAAF Diamond League in 2013, is happening May 25, 2013. Held in Icahn Stadium on Randalls Island, in the center of New York City, the adidas GP brings elite track & field to the Big Apple. 

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This homage to the adidas GP was produced by the Shoe Addicts for the adidas GP team. We hope you like it! Remember to check out the Facebook and twitter sites for the adidas Grand Prix !

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Duncan Koech, Dusseldorf Airport, 
photo courtesy of Victah Sailer/PhotoRun.net

The METRO GROUP Marathon Dusseldorf will be held on Sunday, 28 April, 2013, in Dusseldorf, Germany. Here is the view from Race News Service, on how the race looks upfront! 


New Balance put their money where their feet are, and donated one million dollars to the One Fund Boston. This is an example of how members of the industry have reached to the city of Boston in their time of need. It should not be surprising to anyone that companies who make their living in running have been among the first to put together programs to raise money for the victims and families of those injured or murdered in the Boston bombing. 
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Priscah Jeptoo, RNR Lisbon 2012, 
photo by Photorun.net


Priscah  Cheptoo(Jeptoo), who has a pb of 2:20.14,wants to overcome her tactical error from London Olympics. This interview was done on 18 April by Andy Edwards of Trackwise/Globerunner.

Cheptoo says she's learned from Olympic tactical error and also that London offers chance to restore hope in wake of Boston tragedy.



SKINS Compression has relocated to Encitas, CA for their new North American HQ. SKINS is one of the top brands in compression and recovery clothing...
The Mezamashii Project, or Brilliant Run project is Mizuno's plan to develop a conversation with their consumers. I applaud the program. From checking out the videos and content, Mizuno fans are getting involved, sending pictures, writing haiku (Japanese poetry). Why are they doing this?

Media is changing daily. Most ad agencies are pushing their clients to embrace digital communications as that is the way of the social world. Facts are that social media has revolutionized communication between marketers and their potential consumers. But how to make it work?

We believe it is about creating an on going conversation. That is what Mizuno is doing with this project. 

Mizuno's Brilliant Run (Mezamashii) program has been in existence for just over a year. Mizuno seeded product, and developed a long term approach on developing a conversation with the consumer. They followed great product with a continuing level of communication, and sharing of assets. That is good. 

Several brands are doing this well. Some however, do not communicate with the consumer, they dictate to the consumer, when they can read the content, how they can read the content, when they can interact. 

Running consumers are highly intelligent. They want their content when they want it, how they want it and where they want it. As a media company, we deliver curated content twenty four hours a day, via digital, via web, via social media, via alternative print, via measured print. Cut any of those parts of the puzzle out, and brands loose the strength of their conversation. In this day and age, one must be on ipads, tablets, mobile devices, and yes, I know, how archaic, print. Your consumers are there, you create a vacuum when you discount one of those areas. 

Not only are you influencing the consumer, you are also, as a brand person in running, trying to influence the 23 year old on the floor of a running store. Between sales, they are playing with their phone and reading the running magazines delivered to the store. It may not be sexy, but it is reality. In the end of the day, one sells running shoes. How does one build on the brand? How does one introduce the brand to running store staffers? One can not have tech reps everywhere. 

Conversation is a two way street. Brands have to listen. Right now, some brands, the successful ones, are listening. Many are not. "Brilliant Run" has created a strong level of interest from Mizuno's consumers. 

I applaud Mizuno's Mezamashii Project. The videos are well done, the content is giving consumers insights into Mizuno.It  is a good second step for Mizuno. The first step, like any running brand, is to create consistent, authentic performance running product. Without that, your marketing plan is pointless... 

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Jacob Kendagor wins Vattenfall Berlin Half, 
photo courtesy of SCC Events/Media4

The Vattenfall Berlin Half marathon is another example of the strength of road running in Europe in general and in Germany, in particular. Jacob Kendagor and Helah Kiprop lead 31,194 runners through the historic course. 


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Valerie Adams, 
photo by PhotoRun.net

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Valerie Adams, 
photo by PhotoRun.net

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Valerie Adams, 
photo by PhotoRun.net

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Valerie Adams, 
photo by PhotoRun.net


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Valerie Adams, 
photo by PhotoRun.net


The Nike Prefontaine Classic is two days of track & field nirvana for track geeks in the land of track and field enchantment in the Northwest: Eugene, Oregon. The Pre Classic celebrates the life of the late Steve Prefontaine, the James Dean of athletics, who held ever AR from 2,000 meters to 10,000 meters. 

The meet has expanded to two days, with the free night of track and field on Friday, which last year honored the late Geoff Hollister, the second promo guy at Nike (Pre was the first). 

Nike puts a huge effort into this meet. For most of its first fifteen-twenty years, the Pre Classic was the only meet in North America that dared to compare itself to summer European meets. The Pre Classic lead by example, with great fields and three hours of top notch competition. It is, for this keen observer of the sport, the yearly litmus test on where track & field in particular, and running in general ranks with key players of  Nike, Inc.  There are many years when one can find the major power brokers within the Swoosh in attendance, as well as many of the top managers and agents. 

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Geoff Hollister, Steve Prefontaine, circa 1974, 
photo courtesy of Nike Communications

In the 1995 meet, Frank Shorter showed up and told the assembled masses how Pre's death changed his view of life. There have been exciting moments in the positive sanctuary that is Hayward Field, and the majority of them have been about amazing depth of fields and great mano a mano and womeno a womeno competitions. 

In 2001, Alan Webb destroyed the high school boy's outdoor mile record, and was greeted by Hicham El Gerroujj at the finish line. In 2011, Mo Farah won his first foray into the 10,000 meters in a brilliant run. In 2012, Tirunesh Dibaba showed that, after two years of bad health, she was ready to defend her 10,000m title in London.  Those are a few of the many moments that make the Pre Classic so special. 

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Mo Farah, 
photo by PhotoRun.net

This year is no exception. In the men's high jump, men's pole vault, the fields are impressive. Today, the Pre Classic announced that the TFN Women Athlete of the year, Valerie Adams, the first women shot putter in three decades to be athlete of the year, will be competing in Eugene. 

Valerie Adams, of New Zealand, has been the most dominant women thrower of the past half decade. From 2007, in Osaka, when she took the gold at the World Championships, through her fine performance in London 2012, where she ultimately received the gold in the shot put, Valerie Adams has shown her competitiveness, but also her sense of humor, her focus and her class as an athlete. 

Valerie Adams has provided Runblogrun.com with some fun interviews, and we look forward to seeing her go 22 meters in Eugene, Oregon! No Pressure, Valerie! 

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