Recently in Shoe Tech Category

Amy Hastings is one of most accomplished American woman distance runners. From this interview, by Cait Chock, the thoughtful reader will note that Amy is not only focused on the Chicago Marathon, but, two years away, the real goal: the 2016 Rio Olympic Games. 

The road to Rio has begun, and the road to Beijing will be part of that journey as well. But, for October 13, Amy Hastings will be in the Windy City, focused on running her race...

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Amy Hastings, winning 2014 ATC Peachtree, photo by PhotoRun.net
A new brand to North America, 361°, will begin showcasing product in October 2014 to the American consumer, with a full roll out in Spring 2015.

What makes 361°different? 

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361° has brought in senior executives, experienced with presenting a technical brand from outside of Asia to not only launch the new line, but, most importantly, build a team that understands the daily challenges of being successful in what is the running and sports footwear business in North America. 

Rich Bourne, former ASICS COO, and Jim Monahan, former ASICS VP of Footwear, are who 361° choose to launch the brand in North America. Both Bourne and Monahan are well respected and highly knowledgeable as well as experienced veterans of the sneaker wars. Bourne managed nearly nineteen years of growth for ASICS America, while developing one of the finest business teams in the industry. Jim Monahan focused on product at ASICS, managing one of the finest footwear teams in the running business during his tenure. Both Bourne and Monahan have found new challenges with  361°. The opportunity to launch a brand in a new market comes rarely in a career. 

We look forward to seeing the 361° product launch! 
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Jordan Hasay photo by Chris Lotsbom, RRW
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PHOTO: Gemma Steel of Great Britain gets a narrow victory over American Shalane Flanagan at the 2014 TD Beach to Beacon 10-K (photo by Chris Lotsbom for Race Results Weekly)
Skechers continues to have strong growth. With over 3000 SKU's, the performance division really was started less four years ago. Meb Keflezigihi's sponsorship by Skechers has proved to be a huge boon to Skechers, in many cases, Meb's use of Skechers has opened doors for the brand into specialty running stores that are not positive about the brand's family shoe focus. Kara Goucher's new sponsorship with Skechers, as a combination with Oiselle, hopes to capitalize on Goucher's reputation in the running community and likeability. 

In a time when the retail footwear dollar seems to be tightening up in run specialty and in the large channels (DSG has had some challenges over the summer), something that gives a brand some social media visibility can help, but, in the end, it always, always comes down to the shoes. 

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This is a video, from adidas about the new, customizable adidas Energy Boost ESM! We received this release earlier today, July 23, 2014. 
On Saturday, July 12, 2014, Emma Coburn made her dreams a reality. 

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Emma Coburn, 9:11.42 AR, photo by PhotoRun.net


Leading nearly the entire race in Glasgow, Emma Coburn controlled the pace, as the field went through 3:03 for the thousand meter mark, then 6:10 for two kilometers. Emma was on AR pace as the announcer noted, and as Hiwot Ayalew ran right behind her. 

Emma Coburn has had a fantastic 2014 season, opening with a nearly five second PB with her 9:19.81 in Shanghai. " I want to win a DL race this year where they know me, and don't think of me as the pace maker" laughed a very happy Emma Coburn after her race on Saturday, July 12, 2014.

What was the difference this time her race? That last kilometer, run in 3:01.5, was her fastest, and this time, when Hiwot Ayalew went by her with 300 meters to go, Emma stayed focused and close to her. Her last water jump not withstanding, the exhaustion from a race well-run had to show some effect, as Emma Coburn dug deep, running to the finish. 

With so much on the line at the end of a major race, I wondered how Emma felt about her race, her season, her satisfaction after a race well-run. I met Emma in the mixed zone, after she had spoken to several media organizations. 

It is a humbling experience for me, many times, to see what these athletes put into their craft. Her is the interview I did with Emma Coburn, the new American record holder at the steeplechase, in a time of 9:11.42! 


Flynn Sports Management announced today that two of their new young talents, Marielle Hall and Trevor Dunbar, had signed agreements with Nike Athletics.

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Molly Huddle, Shannon Rowbury battle to the final inches, USA 5000 meters, 
photo by PhotoRun.net

Saucony 500 Mile Challenge, Wednesday, July 10, 2014: 

Wednesday: Warm up; 5-mile run (400 Mile: 4 miles/300 Mile: 3 miles); 3x150 yards relaxed strideouts on grass, jogging back to the start after each, no rest between; cool down, #Saucony500
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Jenny Simpson leads USA 1,500m champs, June 29, 2014, 
photo by PhotoRun.net

Running in less than perfect conditions, like 100 plus degrees on the Sacramento track, Jenny Simpson ran her race and won the USA 1,500 meter title. Mary Cain, the young professional athlete from the Nike Oregon project, was, in fact second, but, in fact, could have been in a different race. Simpson, the former World Champion from 2011 and silver medalist from 2013, is in the top of her form. Mary Cain, running well, is at the beginning of her professional development. Fascinating to see both in the same race. 

Move, then, to July 5, 2014, in front of 35,000 to 40,000 screaming fans at the Stade de France in St.Denis, Paris, France. Jenny Simpson has followed Phoebe Wright through 61.96 for 400 meters and 2:07.23 for 800 meters. The bell, hit in 2:56, had Jenny Simpson out front, running for what her manager, Ray Flynn, told me a few hours before the race, would be....

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