Recently in Shoe Tech Category



This is one of the best videos that I have ever seen about a brand. Taking an iconic moment, the 1983 NYC Marathon, where, in the final, agonizing steps of the New York City Marathon, Rod Dixon, an Olympic bronze medalist in the 1,500 meters in 1972, who caught Geoff Smith, who would go on to win two Boston Marathons. 

The story of this marathon was personal for me. I had been at Runners World for two years by then, and when Saucony's Harry Friedman wanted to run an ad spread saluting Saucony's Rod Dixon winning the marathon, our production department was in chaos. Remember, this was years before desktop publishing. The ad was beautiful, showing runners crossing the Verrazano Bridge, and a small picture of Rod Dixon celebrating his victory, with Geoff Smith laying on the ground at the finish. It was one of the highest points of the first running boom. 

Saucony was a strong brand then, and could have been the biggest brand in running in the early 1980s, but, due to a lack of understanding by Saucony's management, they missed their opportunity. An iconic brand, they did not battle as well as Nike, New Balance and Brooks. 

Saucony, now owned by Wolverine, provided this vide0, showcasing their history of product and their legacy. It is fascinating to look back at product development, and how Saucony's team built the story with this video. Saucony is in a tough battle with four other brands for running specialty marketshare. 

The key with this video is to get it out to local running stores, and help the staffs build enthusiasm for the brand. This video can help build enthusiasm for the Saucony brand. We applaud the work of the video team and hope more runners get to enjoy the video as we have. 
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adidas Supernova Glide Boost 7

The adidas Supernova has been one of the most enduring product lines for adidas over the past two decades. The Boost technology is perhaps the best technology to come out of adidas since the Dellinger Web in the 1970s. 

The combination of the Boost and the adidas Supernova Glide will be warmly received, as it has been in the six previous evolutions of the product.

The art form, in footwear development, is when you can keep the current users and entice new users to a product line. So many brands just redo the shoes, alienating the current users and confusing the new users. 

adidas is understanding, with its brand evolution, that Boost is a technology that will be here for some time in the future. The fusion of Boost and other product lines should provide for some interesting product extensions. 
So, who will the IAAF name as their Male Athlete of the Year?

David Hunter wrote this piece about the top five Male candidates for the IAAF award for 2014. Tell us what you think. Email us with your candidate! 

Email us at runblogrun@gmail.com
Quite simply, Formula 4, over the past eight years, has developed the best show in the running business. Formula 4 Media has developed a show for the run specialty business that defines our business. If you are in the run specialty business, then you should be at the Running Event, from December 2-5, 2014. 
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The SKECHERS GOrun Ultra Extreme was named the Best Value Shoe in the Running Network 2014 Fall Shoe Review!The RN Fall Shoe Review insert is distributed September 1-November 1 via print, digital, and social media platforms. An archive of our reviews can be found at runningproductreviews.com

To download the above review, please click here:SkethersGoRunBestValue.pdf

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The Nike LunarGlide 6 was named Best Motion Stabilizing Shoe in the Running Network LLC 2014 Fall Shoe Review! The RN Fall Shoe Review insert is distributed September 1-November 1 via print, digital, and social media platforms. An archive of our reviews can be found at runningproductreviews.com

To download the above review, please click here:NikeLunarGlideBestMotion.pdf
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The Newton Kismet was named Best Performance Running Shoe in the Running Network LLC 2014 Fall Shoe Review!  The RN Fall Shoe Review insert is distributed September 1-November 1 via print, digital, and social media platforms. An archive of our reviews can be found at runningproductreviews.com

To download the above review, please click here:NewtonKismetBestPerf.pdf

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The HOKA ONE ONE Huaka won the Running Network LLC 2014 Fall Shoe Review Award for the Best New Shoe! The RN Fall Shoe Review insert is distributed September 1-November 1 via print, digital, and social media platforms. An archive of our reviews can be found at runningproductreviews.com

To download the above review, please click here:HokaOneOneBestNew.pdf

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The Brooks Glycerin 12 has been named the Best Neutral Shoe for the Running Network LLC's 2014 Fall Shoe Review. The RN Fall Shoe Review insert is distributed September 1-November 1 via print, digital, and social media platforms. An archive of our reviews can be found at runningproductreviews.com

To download the above review, please click here:BrooksGlycerinBestNeutral.pdf

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The adidas adizero Boston Boost 5 was the recipient of the Running Network Fall 2014 Shoe Review Best Renovation award. The RN Fall Shoe Review insert is distributed September 1-November 1 via print, digital, and social media platforms. An archive of our reviews can be found at runningproductreviews.com

To download the above review, please click here: adidasBostonBestRen.pdf 

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