Recently in Shoe Tech Category
Look at the image above. Mizuno's ad agency, McKinney, came up with the ad campaign. The info graphic was created by The Brand AMP. It is a light, but well executed social media campaign that took the idea, "What if everybody ran," to it's logical conclusion.
Over the past six years, Mizuno running has been re-inventing itself. Under the leadership of Fritz Taylor, a long time running footwear professional, who spent his early career in Europe and US for Nike, Mizuno Running is developing new product, which attracts news users and keeps its key influencers happy at the same time.
Mizuno has been a darling of the Run Specialty business for the past fifteen to twenty years. Great product, with an attention to detail, Mizuno is the quiet giant of the Japanese running footwear world.
We think that this campaign is gaining supporters because of the way that Mizuno has implemented it: a social campaign, now three years old, with product samplings, and focus on making running better for the runner. Sometimes, simple works, and in this case, Mizuno Running is on the right path to brilliant running.
ASICS America has announced that they are now the title sponsor for the esteemed Mammoth Track Club. This is part of the ASICS America plan to support the sport of running through meaningful and brand showcasing strategic partnerships. ASICS currently sponsors the New York and LA Marathons, the FootLocker Cross Country series and the Mammoth Track Club, to name just the biggest parts of their brand support programming.
Here is a video on the Mammoth Track Club and why they are so important to the sport.
Moses Mosop, photo by PhotoRun.net
Moses Mosop has withdrawn from the 2014 Boston Marathon. This is the release from his management team, which arrived mid day on Monday, March 3, 2014.
Skechers Performance Division recently added Matty Reed, Sarah Haskins and Christian Kemp to their elite athlete team. Skechers Performance division has focused on endurance athletes, such as Reed, Haskins and Christian Kemp as brand ambassadors. The most well-known of Skechers Performance Division's brand ambassadors is Meb Keflezighi.
Here is the release and photos of Matty Reed, Sarah Haskins and Christian Kemp, all very happy to be with their new footwear sponsor!
(Editor's note: HOKA ONE ONE continues to add to their athlete roster. This release speaks of Magdelena Lewy-Boulet, a 2008 Olympian, who is looking to longer challenges, and Nicole Schappert, a 1,500m runner who has seen how HOKA ONE ONE can help break the injury cycle, giving Nichole to dream of higher podium finishes. HOKA ONE ONE realizes, that, in our sport, brands that support the sport are giving back to the community from which they make their business.)