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Dave Dombrow is the VP of Design for Footwear & Accessories at Under Armour. The Shoe Addicts New Service is a new series from The Shoe Addicts, the digital partners of The Running Network & RunBlogRun. 

The Shoe Addicts travelled to The Running Event (TRE 14) and interviewed key players in the industry and new players in the industry. 

Under Armour is the first of our series. 

Special thanks to the Shoe Addicts (Algernon Felice, Jr., Michael Deering, Adam Johnson-Eder) and Dave Dombrow of Under Armour. 

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TRE 2014: Meeting with HOKA, photo courtesy of Formula4Media

This is part three of Max Lockwood's series on The Running Event 2014, the most important trade show in our run specialty business. 
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This is the special color version of the SKECHERS GOmeb Speed 3, that Meb Keflezighi will be racing in Houston on Sunday, January 17. SKECHERS has shown that, by improving the quality of their product, focusing their sports marketing on two highly visible athletes and doing key events with focus, traction can be gained in running specialty. Funny that, four years ago, I listened to store owners ask if SKECHERS would stay in the sport. I believe that they are giving running stores their answer with their presence in Houston. 
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adidas presents the 2015 Boston Marathon collection, 
courtesy of adidas communications

The adidas sponsorship of the Boston Marathon has been one of the most enduring in sports marketing in North America. Boston apparel can be seen anywhere in the world, as the iconic race is THE marathon that most serious marathoners must run before they end their careers. 

adidas product has nearly sold out for many years at the iconic marathon. The 2014 product line was one of the best selling in the history of adidas sponsoring the event. adidas product, adidas signage, and adidas presence in Boston is one of the most well managed sports marketing programs in the world. 

Many observers believe that, for adidas to go to the next level in North America, the key will be to use the positive response that adidas receives from Boston to a wider audience and put more people in the adidas BOOST product line, the best product adidas has produced in several decades. 

The opportunity is there, we will have to wait and see what adidas does with that opportunity. 
Mastercard versus Nike Lawsuit over Solicitation of Staff

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This is a fascinating piece on the federal lawsuit by Mastercard. This lawsuit is being watched by many, not only in the footwear business, but, even more in the Silicon Valley. The real issue is truly over semantics. What is direct solicitation of an competitive employee?-most of us know what that is. But, what the heck is indirect solicitation? Well, you are going to find out, and human resources management be forewarned, this is a seminal lawsuit. 

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That is where it will get truly messy. And more of a pain in the backside for businesses in all sectors. 




TopoAthletic's Fly-Lite


Max Lockwood interviewed Tony Post of TopoAthletics, and tried the new shoe, Fly-Lite. Here is the piece that he wrote about speaking with Tony and trying his new creation....the TopoAthletics FLY-LITE.


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photo from adidas communications

The adidas MiCoach product has been providing the athlete inside us all motivation to run, jump, throw for several years now. Most of the marketing has been focused on adults. Now, adidas teams with IHT to reach out to the scholastic market, where fitness needs to be quantified, to make an unique impact. 

RunBlogRun will be meeting with adidas and IHT later today at the CES Show to find out more about this initiative. Until then, please check out the press release below. Great applications for the grade school, high school, junior high, college and club athletes. 
I have said it many times before: the few people who are talented enough to manage, product and develop consistently great running product can fit into a grade school classroom. Mark Sheehan would be one of these people.

Mark Sheehan is one of the finest human beings that I know. This guy loves running footwear, but more than that, he loves his family and friends. His rise through the ranks of this business, from Nike to PUMA to Reebok to K-Swiss, and now, to Mizuno, just shows how amazing a talent that Mark is in this business.

We look forward to seeing Mark Sheehan as the new VP of Running Production Management at Mizuno USA. A fine person joining a fine, iconic brand. 

His skills will be of great use at Mizuno. 

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We asked Max Lockwood to reprise The Running Event 2014. In this second part of Mr. Lockwood's coverage, he discusses the presentation by Finish Line. This was, by all accounts, perhaps the most controversial programming of the show. 
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Finish Line Presentation, 
photo courtesy of RunningInsight.com/Formula 4 Media

In speaking with several RSG owners, many are offended by the very presence of the Finish Line group. Some do not consider them a part of the specialty channel. One key observer noted to me: "  The Finish Line group is not running specialty, period. The biggest issue is that they do not even understand what real running stores do." 

RunBlogRun understands the concerns and comments from traditional RSG stores. But, in order to appreciate the changes in our channel, one must understand the economic forces and perception of the running channel. Mark Sullivan of Formula 4 Media should be congratulated for bringing in the Finish Line team. 

At the end of the day, it will be a seminar that is not soon forgotten. 

Updated on January 5, 2015
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At the end of 2014, Cregg Weinmann, the Running Network Footwear and Apparel Review Editor since 1998, decided to name the Top Ten Running Shoes for 2014. Here is his top ten list, with his commentary and links to his original reviews.

RunningProductReviews.com is Cregg's site. If you go there, you can find a new review or comment on running shoes and apparel. (Like Runningproductreviews on Facebook please, or follow Cregg @ShoeMann on twitter). 

You can read Cregg's features in the twenty-six publications of the Running Network, in January, March, May, July, September, and November, or daily on his website, RunningProductReviews.com.

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