Recently in Shoe Tech Category

The first time I saw a pair of New Balance spikes in action was about 1991. I think it was Rocky Morris, a 14.28 110m high hurdler. Rocky was quick, and wonderful over the hurdles. When I asked him why he was wearing New Balance, he smiled and said, " No one else is." 

That is track cool. Trying to have something no one else does. 

New Balance LD 5000 v2 is our Best Shoe of 2015, as picked by Cregg Weinmann, Running Network's long time Shoe Review Editor. If you would like to read the complete review, please click here: TFSpikes Sp2015.pdf

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Special thanks to Cregg Weinmann, and Christine Johnson on the Track spike review. Special thanks to Breanne Ward on editing my notes and scribbles and make them a cogent press release. 
Track spikes are to get you, fit and fast, from point a to point b as fast as possible. Cregg Weinmann has seen a few track spikes (few hundred) over the years. This is a fun review. So we asked Cregg to pick a Best Value and Best Shoe. The Brooks PR LD 3 is his best value! Read the review below and if you would like to read the entire review, click here: TFSpikes Sp2015.pdf


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750,000 pairs of track spikes are made worldwide in 2015. Most brands make little or no money from them. Watch for the new stuff coming out in 2016 for the Olympics! Key to track spike biz: the young athletes who purchase track spikes (one in three in track), also purchase five pairs of training shoes a year. Some brands make a sprint and distance shoe, and a cross country shoe. Some brands make complete lines, to support the sport. 
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This is part two of our series with Jennifer Collins of HOKA ONE ONE On Sports Marketing at her company. In part two, I asked Jennifer to speak to the wider audience with this question: What would you ask runners, if you had a bunch of them in front of you, to do to better appreciate HOKA ONE ONE? 

Jennifer Collins spoke with me during the week of the 2015 Boston Marathon. HOKA ONE ONE had taken over the Charlesmark Hotel, at the finish line of the Boston marathon on Boylston street, and my official hotel in the fine city of Boston. 

We hope you enjoy this video and remember that there is more to come. 


The quandary for publishers is how, when one is multi platform, does one reveal winners of various awards and contests? Some readers get upset when they see the awards online before their print issue arrives, and some, well, just do not care. As a publisher, I try to keep all happy. Truth is, that gets more difficult by the day. 

We are trying things a bit different, waiting until all of our publications have mailed print and digital formats to remind our readers of the best in spring running shoes. 

Give us your thoughts. Please send me a note to fortiusmedia@gmail.com

To read the entire six page review, please click here: 2015 Spring Shoe Review v3-3.pdf

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Shoes have improved since this beauty, from the Dassler collection,
 and dating back to 1928, was made. 


From the company that brought you the Running Event, here is a conference on Women's Running & Fitness. The most important part of conferences and trade shows is the human inter-action. 
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Newton Running, in all colors! photo courtesy of Newton Running

The level of competition in running footwear can not be underestimated. The $9 billion running footwear business is the prize. We track 47 running brands at this time, and many fill niches that are not considered by the large brands.

Newton Running is a cult brand going mainstream. With the financial support from the former owner of Reebok, Newton Running, under the watchful eyes of Craig Heisner, continues to look for ways that separate their brand from others in the running firmament. 

Newton Running tying in with DSG allows it more distribution opps in one fell swoop than it had with its run specialty focus. The challenge is, how to keep Running specialty happy and DSG happy? 

That is the question all running brands deal with all year long. 

Nice job, Newton. 
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Helen Obiri, photo by PhotoRun.net

The Drake Relays, sponsored by Hy-Vee is a relays invigorated. The crowds are fantastic, sold out for over three decades. And it is the best early season event in the world. Figure this out: top 1-4 in many events, Renaud Lavillenie lives there for the week, winning a street vault and track event. 

Here are the results for Friday, April 24, 2015. We dedicate this coverage to the late James Dunaway, who would drive from Austin, Texas to the meet, all 900 plus miles on his lonesome, up until last year, I believe, at the ripe age of 86. 

James Dunaway loved the Drake Relays and wanted me to make sure everyone knew how wonderful Hy-Vee was supporting the fabled meet! 

I hope and pray all track fans make a point of a) buying at Hy-Vee and b) telling the cashier that you support Hy-Vee because it supports the Drake Relays! 

And as ASICS America is the sponsor as well, I hope that you go to Hy-Vees in your ASICS branded footwear and apparel.
SATV+RBR is a new series from the Shoe Addicts highlight the new and exciting in our sport of athletics. 

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The Shoe Addicts visited Boston Marathon last week and spent much time, and much money I might add, in the adidas RunBase. Part museum, part running club and part running store, the adidas RunBase in Boston is the newest of the adidas RunBase concept sites across the world.

What makes the adidas RunBase cool is that it is part old time running store and new time running club house. Boston's is planning on changing artifacts and video consistently, along with runs and talks on all things athletics. 

Watch for updates! 



Todd Lewis is one of the finest Shoe Geeks on the planet. That is his the highest praise I can give to a person who can build consistently excellent product, and there are, dear readers, only a handful of people who can do that. Todd Lewis puts passion and knowledge into his product. 

When I heard that he was going to the Mizuno team, I was quite pleased. 

Quite simply, Mark Sheehan is showing his touch at Mizuno by bringing in fine people into this iconic brand. 

Congrats Todd! 


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Caroline Rotich wins over Mare Dibaba, April 20, 2015, photo by PhotoRun.net

Our dear friends, and writer and photographer for Racing South and Running Journal, Steve and Carolyn Mather were at home, with Steve recovering from some health issues. Carolyn wrote this piece for RunBlogRun from her view on the world of the web. 

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