Recently in Shoe Tech Category

This is the podcast version of my Conversations with Larry: Thoughts on the adidas BOOST Herzo. The event in Herzogenarauch, Germany, the headquarters of adidas Global debuted on May 13-14, 2016. Three World leaders, with 10,000 meters for men and women, plus 5000 meters for women, were excellent events that drew in most of the fans in the crowd. Capturing the interest of the kids and adults is a big challenge, and the meet did it. The brainchild of Mike McMannus and Spencer Nel, this meet should go on each year forever. A wonderful experience for this writer, and a reaffirmation of adidas place in athletics history for adidas staff.
This is the May 2016 issue of California Track & Running News. CTRN is the oldest running magazine in the Golden State. It is published six times a year in digital form, always with a small print footprint. Twice a year, our entire subscriber list recieve CTRN. CTRN is published for the members of the four USATF Associations in California & Northern Nevada.

Nike Air Max Con NYC

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Air Max 5.jpgAir Max Con NYC, photo by Brianna Benjamin

The Air Max Con NYC took place a few weeks ago. Jeff Benjamin and his daughter, Brianna Benjamin, visited this salute to all things Air Max.

My first experience with the Air Max was at Boston in 1987. Keith Peters, the long time Nike Pr Manager, provided me with a pair, as Nike was launching the product. I still have my first pair of Air Max's stored away along with Mariahs, and my 1975 Nike Waffle racers.

Here is Jeff's story...

This is the third video that The Shoe Addicts produced on Brooks National Running Product Line Manager, Carsten Carerra, and his comments on Brooks running product. In this video, Carsten Carerra speaks about the Brooks' Ghost 9. The Brooks' Ghost is one of Brooks' popular training models. Look closely at the version, numero 9. That means that the folks at Brooks have got it eight different times, and are working on number 9. The key to building an iconic model, such as the Ghost is for the people at Brooks to gently evolve the shoe, for the needs of the current consumers and new consumers. That is something that they seem to be doing. Enjoy the video.
361 USA is one of the newest brands of running footwear, with a fine group of product developers, designers and marketers. In this video, produced by the Shoe Addicts, 361 USA President Jim Monahan spoke to The Shoe Addicts about the "Strata", one of the new offerings from his brand. The RunningNetwork, our partner, has reviewed 361 USA product and is quite impressed with the brand. We suggest that you take a look at 361 USA and see if it makes sense for you!
In this video, Carsten Carerra, the Brooks National Product Line Manager for Running discusses the Glycerin 14, one of the most popular shoes in the sport of running. The key to having successful running footwear, besides consistently great product, is in the tinkering with stalwarts. The Glycerin has fans everywhere, and evolving the shoe is much different than changing a shoe. The Glycerin 14 has evolved, taking the good points that fans love and providing advances as technology and fabrics permit. Carsten Carerra was very patient with our team, The Shoe Addicts, and discussed the entire line just before he ran to catch his plane, returning from Salt Lake City to bucolic Seattle, Washington. This video was shot in January 2016.
This peak at the Brooks Hyperion was done at the 2016 Winter OR Show in Salt Lake City, by the Shoe Addicts. Brooks' Carsten Carerra, Senior Product Line Manager, gave us a nice introduction to the shoe that Desi Linden would be wearing during her run for the second place on the 2016 U.S. Olympic marathon team. A fine looking, light racing shoe, the Hyperion will be reviewed in our upcoming 2016 RunningNetwork Racing review.
This is a video on the new "361 Chaser" from the brand 361 USA. The president of the company, JIm Monahan, did this video with The Shoe Addicts, our digital partners. As part of the promise of the Running Network, which has reviewed running footwear since 1998, RunBlogRun hopes to provide our readers insights into the new as well as established companies who are adding great product to performance running shoes. 361 USA has a fine team of running footwear developers. They deserve more than a tertiary look. Check them out at www.361USA.com

FY16_INNO_RN_AEROSWIFT_SPRINT_AFELIX_DYNAMIC_rectangle_1600.jpgAllyson Felix wearing Nike Vapor Track & Field kit with AeroSwift Technology

FY16_INNO_RN_AEROSWIFT_MARATHON_MOFARAH_DYNAMIC_rectangle_1600.jpgMo Farah wearing Nike Vapor Track & Field Kit with AeroSwift Technology

There are many stories of Nike competitiveness in the Berm. One story, passed on from generation to generation is about the late Bill Bowerman, who, until his last years, would meet with some of the running shoe developers.

Bill Bowerman did not suffer fools. He also did not suffer poor product. There were more than a few designers and developers who felt the focus of Mr. Bowerman's unhappiness over their product. There are stories of shoes being thrown across tables, and yes, tears shed.

Those stories are badges of pride among the first generations at Nike. Like the Vikings telling stories around warm fires at night, stories at Nike are discussed over coffees, hot teas and via various modern methods of communication.

Part of the DNA at the the former Blue Ribbon Sports is that one does not follow in technology, one leads. Form and function are not just important, they are demanded.

Hence, the Nike Vapor Track & Field Kit with AeroSwitf Technonology. As Nike has become part of the global sports world, they have made it part of their goal to create products that amaze the athletes and fans.

We present to you, the new Nike kit for their track & field federations, the Nike Vapor Track & Field Kit, with that combination of form and function that would make even the late Bill Bowerman smile.

All photos in this article courtesy of Nike communications

After two decades in the walking business, MBT Shoes introduced Running shoes in 2016. Amy Manson, a fine runner in her own right, has been the Footwear Education lead for MBT for much of that time.

On March 1, 2016, the Shoe Addicts met up with Amy as she was training the staff of the twelve store chain, Footwear ETC, in Sunnyvale, California as she spoke of the new running product and the value of the shoe as part of athletes' training equipment.

Watch for part 2 coming up!

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