Recently in Sports & Marketing Category

Agents at Annual Meeting

| 0 Comments
DrZBwstWwAUMotK.jpg-large.jpgAgents behaving prior to Lisbon gathering, photo by EME News
Agents at Annual Meeting
LISBON (POR): Athletes Representatives organisation AAM held its annual meeting in Lisbon. It was also briefly visited by Sports Minister of Portugal Mr. Joao Rebelo. More than 40 track agents who represent the majority of top athletes discussed current issues related to latest developments in the sport. Agents welcomed on behalf of athletes the introduction of IAAF World Rankings but also raised concerns connected to the use of rankings as qualification tool for main championships. The athletes representatives put together proposals which will help athletes to have the qualification more flexible and defined. Agents supported the vision to modernise and change the IAAF Diamond League from 2020, but said also the existing meets should not be in danger while changes are implemented. The continuation of the dialogue with the IAAF and involvement of agents in decisions making process is another aim. The next Annual Meeting in 2019 will be held in Boston.

Chris Fox and SU men's cross country never lost to an ACC opponent since joining the conference in 2013.

Chris Fox retires from college coaching, photo courtesy of Syracuse University Athletics

20180709GR_JustynKnight-7 (1).JPGJustyn Knight, photo courtesy of Reebok

In the 1980s, there was a new wave group from Australia, The Spit Enz, they had a one hit wonder in the US titled, "History Never Repeats". The song seems quite appropriate in the $17.5 billion business that is running footwear. For a brand to stick out (and mind you, we monitor 47 brands), they need to have A) consistently great product, B) great service, C) support the sport, D) communicate constantly and effectively with key influencers, core runners and places where newbie runners hatch.

Reebok, which is the oldest actual running brand, has rediscovered running. As most keen observers of the sport will tell you, if you want to be a player in sports footwear, you MUST be authentic in running. Reebok is pulling out the stops and adding to Reebok ZAP Fitness (which has kept Reebok's foot in running for nearly a decade, with all types of runners and four in top ten in Boston in 2018), with the Reebok Boston Track Club.

How did they do that? First they went and got a real coach. Chris Fox, a former world class runner, who ran for Athletics West, then, built Syracuse University track and cross country from scratch. At Syracuse (thank God, Brien Bell is interim head coach), Chris Fox built a program, developed runners, but helped runners believe in themselves. Coaches, the great ones, are confessor, confidence builders and cheerleaders (as well as fine technical coaches). Each year, for the past decade, I would see Coach Fox at the 1k mark of the NXN in December. I have always enjoyed our chats, but most of all, he has built a program at Syracuse that has developed young athletes into champion.

It is nice to see that Reebok signed Justyn Knight, a fine runner and NCAA champion. We will keep you updated on Reebok's continuing build up in running.

Reebok is building this relaunch around several shoes, here are two videos on key product for 2018 (Launched May-July 2018), Reebok FloatRide Run, Available May 1, 2018, and Reebok FloatRide RunFast Pro.

Running is the key to all that is success in performance athletic footwear. Consumers get it, real runners wear certian shoes, and that is why brands such as Nike, adidas, New Balance have busted their butts to stay authentic. Look at Brooks and HOKA ONEONE, both have and continue to put their money where their mouths are. Brands that cut back see their sales drop drastically in running, as they pursue the flavor of the month. It may not be sexy, but running is real business, and even with Amazon trying to take over all, running continues to grow.

Brooks running sent us their release on their new signups for the Brooks Beasts Track Club. And the class of 2018 is amazing! We are quite impressed with the level of support and the level of intention that Brooks has put into this new class, post NCAA championships. In March, Brooks Beasts TC had strong representation in Birmingham World Indoors, taking the silver medal in the 800 meters (Drew Windle) and Katie Mackey's fine performance in the 3000 meters. In April, Desi Linden, a long time Hansons Brooks athlete, took the Boston Marathon, in horrific conditions.

In 2018, Brooks has put together some new, exciting faces to represent the Brooks Beasts TC. We shall see some of them in Des Moines, Iowa later this week!

IMG_2696_01.jpgJosh Kerr, photo by Brooks Running

David Ribich.jpgDavid Ribich, photo by Brooks Running

image1-3.jpegRod Dixon with his KIDS marathon group, photo by Jeff Benjamin

This is one of the most amazing programs I have ever seen! Rod Dixon is bringing another generation into our sport. The charming Kiwi, who has raced from 800 meters to the marathon, including his paradigm changing NYC Marathon in 1983, which was on global television, brought the marathon to the world of sports entertainment. Here's a fine piece by Jeff Benjamin.

Reposted May 16, 2018

Original post, June 30, 2017

We posted this interview after the second adidas Boost Boston Games. Now, we are just before the third adidas Boost Boston Games, May 19-20, 2018 (www.adidasBoostBoston.com). We wanted you to get an appreciation of this fine event. We will be covering it remotely, as @runblogrun had a cardiac catherization, and is in cardiac rehab, doing the vegan thing and watching all things track (and Brockmire) from the leather sofa in my farm house in Fort Atkinson, WI. But, if you are in Boston, go to the meet, either Saturday, May 19, or Sunday, May 20! It is FANTASTIC!

This interview was done with Brett Schumacher, Chief of Operations at Global Athletics and Marketing, on June 2, 2017, hours before the first of the two events that comprise the adidas Boost Boston Games. We wanted our readers to appreciate the complexity of events that combine old and new school in athletics.

Screen Shot 2017-06-30 at 8.53.59 AM.pngBrett Schumacher, photo by The Shoe Addicts

The adidas Boost Boston Games is in its second year, and it was a huge improvement on the first year. This is the future of the sport, bringing the events to the fans. The building and taking apart of the street track, all in 48 hours, is a major feat.

Screen Shot 2017-06-30 at 8.55.41 AM.pngLarry Eder and Brett Schumacher discussing world domination, photo by The Shoe Addicts

When to Watch Breaking 2?

| 0 Comments

Breaking2_TimeZones_final-b_hd_1600.jpgWhat ever you think of it, the @Breaking2 phenomenon has brought many to consider running and consider the speed of running a sub two hour marathon. Nike has done one of the most amazing promotion jobs of all times with their Breaking 2 stories. The event will happen sometime this coming weekend, May 6 or May 7, depending on weather, at 5.45 am local time. To sign up for updates, please go to : http://news.nike.com/news/how-to-watch-nike-breaking2-sub-2-marathon.

The world of global sports is always changing. For new sports to thrive, they need the support and vision of marketers who share that vision and want the support of the sports' fans.

In this video series, Conversations with Larry, we discuss the needs of great sponsors and what that means. At this time, for track & field to grow, we need non-footwear sponsors to share the vision and support shown by all of the running footwear companies in the sport. We also need to re invent the way athletics is presented by the media and how and where athletics events are presented. Watch us cover those in the future.

IMG_8870, Malmo-thumb-500x375-11267.jpgMalmo Indoor Stadium, February 2015, photo by Larry Eder

Wake up to RunBlogRun's news in your inbox. Sign up for our newsletter and we'll keep you informed about the Sport you love.

Subscribe to RunBlogRun's Global News Feed

* indicates required