Recently in Sports & Marketing Category

Reposted May 16, 2018

Original post, June 30, 2017

We posted this interview after the second adidas Boost Boston Games. Now, we are just before the third adidas Boost Boston Games, May 19-20, 2018 ( We wanted you to get an appreciation of this fine event. We will be covering it remotely, as @runblogrun had a cardiac catherization, and is in cardiac rehab, doing the vegan thing and watching all things track (and Brockmire) from the leather sofa in my farm house in Fort Atkinson, WI. But, if you are in Boston, go to the meet, either Saturday, May 19, or Sunday, May 20! It is FANTASTIC!

This interview was done with Brett Schumacher, Chief of Operations at Global Athletics and Marketing, on June 2, 2017, hours before the first of the two events that comprise the adidas Boost Boston Games. We wanted our readers to appreciate the complexity of events that combine old and new school in athletics.

Screen Shot 2017-06-30 at 8.53.59 AM.pngBrett Schumacher, photo by The Shoe Addicts

The adidas Boost Boston Games is in its second year, and it was a huge improvement on the first year. This is the future of the sport, bringing the events to the fans. The building and taking apart of the street track, all in 48 hours, is a major feat.

Screen Shot 2017-06-30 at 8.55.41 AM.pngLarry Eder and Brett Schumacher discussing world domination, photo by The Shoe Addicts

When to Watch Breaking 2?


Breaking2_TimeZones_final-b_hd_1600.jpgWhat ever you think of it, the @Breaking2 phenomenon has brought many to consider running and consider the speed of running a sub two hour marathon. Nike has done one of the most amazing promotion jobs of all times with their Breaking 2 stories. The event will happen sometime this coming weekend, May 6 or May 7, depending on weather, at 5.45 am local time. To sign up for updates, please go to :

The world of global sports is always changing. For new sports to thrive, they need the support and vision of marketers who share that vision and want the support of the sports' fans.

In this video series, Conversations with Larry, we discuss the needs of great sponsors and what that means. At this time, for track & field to grow, we need non-footwear sponsors to share the vision and support shown by all of the running footwear companies in the sport. We also need to re invent the way athletics is presented by the media and how and where athletics events are presented. Watch us cover those in the future.

IMG_8870, Malmo-thumb-500x375-11267.jpgMalmo Indoor Stadium, February 2015, photo by Larry Eder

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