Month: April 2011

IKEA commercials, are, well, always entertaining. I should know, I have may pieces of IKEA furniture around the house, including ...

Saucony Announces Sponsorship of BolderBOULDER 10K, release, note by Larry Eder

The announcement that Saucony has signed a long term partnership with the Dick's Bolder BOULDER road race is a perfect ...

ASICS: Miracle of Science: ASICS Innovates to Launch “33 by ASICS”, release, ad, note by Larry Eder

Most of the successful great athletes in our sport have coaches, or advisers. I am not sure what is tougher ...

Rudisha to Debut at 1,000 meters at 50th Golden Spike (Ostrava), by Alfons Juck, note by Larry Eder

David Rudisha, 2010 Rieti, World Record at 800 meters, photo by PhotoRun.netDavid Rudisha, the revelation at the end of 2010, ...

Bedford quits as London 2012 Olympic Marathon manager, by Alfons Juck, note by Larry Eder

David Bedford, Race Director, Virgin London Marathon, photo by PhotoRun.netLet me get this straight. So, the guy who directs, arguably, ...

ASICS New GEL-Kinsei 4 Lightens Up, release, note by Larry Eder

Lightweight seems to be the buzzword in performance running right now. ASICS America announced the GEL-Kinsei 4, which arrives May ...

New Balance Moves Media to PGR Media, story by Ad Age, note by Larry Eder

New Balance, the largest privately held performance running footwear & apparel company in the world, has moved its media planning ...

2011 George Washington Parkway Classic: Goverment Shutdown would Shutdown race, by Larry Eder

Another price of neither political party seeming to be able to play well with the other is the Government Shutdown ...

2011 New Balance Falmouth Road Race Moving Online, release, by Larry Eder