Exclusive from Inside the Games.biz: adidas gives IAAF until end of year to sort out doping crisis, by Dunkan MacKay, Insidethegames.biz


Amos-RudishaFH1a-LondonDL15.jpgRudisha and Amos, photo by PhotoRun.net

In an exclusive article for the seminal site, Inside the Games, Duncan Mackay revealed what adidas is really up to witht the IAAF in the following article:http://www.insidethegames.biz/articles/1035253/exclusive-adidas-give-iaaf-until-end-of-year-to-sort-out-doping-crisis-coe-reveals.

adidas has given the IAAF until the end of the year to sort out the doping crisis. This is a huge coup for Dentsu, the global marketing agency for the IAAF, who Seb Coe, President of the IAAF, notes was responsible for adidas's reconsideration.

Coe is dealing with crisis on all sides, but, over the past month, has put his proverbial head down and is trying to sort out the mess that has been exposed about his sport. The problem is, the feeding frenzy surrounding much of the doping and extortion perpetrated by Pappa Diack produces new rumors and stories each and every day, many of them quite far from the truth.

Inside the Games has followed the IAAF crisis from the begining has noted a IAAF, over the past few days, that is pro-active and focused. Yesterday, it was revealed that Morocco and Ethiopia are focuses of the IAAF anti-doping efforts.

adidas has been an iconic sponsor of athletics since very early in the sports history. RunBlogRun hopes that the IAAF can make enough progress in 2016 that adidas will reconsider its involvement in the sport. We need more supporters of athletics, not less.

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