As Under Armour continues its attempts to develop a performance footwear line, long time footwear industry pro Gene McCarthy has resigned from Under Armour. McCarthy was at, among other places, Reebok. Under Armour presented new product to the running industry at the Running Event in December 2012.
Under Armour developed its iconic status over its performance apparel, which was adopted by many athletes, young and veterans. UA has worked to move into the performance footwear business with very limited success.
At this time, Kip Fulks, COO, will take over Gene McCarthy’s responsibility over Footwear.
This is just another example of how difficult it is to transfer success from apparel to footwear and, from footwear to apparel. Two totally different businesses, with a very small group of industry professionals who appreciate each business and understand the challenges.
Under Armour Announces Resignation Of Senior Vice President Gene McCarthy (via PR Newswire)
Download image BALTIMORE, Jan. 24, 2013 /PRNewswire-FirstCall/ — Under Armour, Inc. (NYSE: UA) today announced that Gene McCarthy is resigning as Senior Vice President, Footwear, effective February 22, 2013. Kip Fulks , Chief Operating Officer, will assume responsibility of Footwear and continue…
