SATV+RBR Interview: Mark Mastalir, Vice President of Marketing/HOKA ONE ONE, On Social Media goals

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Mark Mastalir, photo by the Shoe Addicts

Mark Mastalir is the Vice President of Marketing for HOKA ONE ONE. An experienced marketing executive, Mark cut his teeth at Reebok, then, Nike, NBA, Wrigley’s and has been with HOKA ONE ONE for a year. A fine athlete in high school and college, Mark and his brother Eric, attended Jesuit High School and Stanford University.

This is the first of several short interviews we did with Mark last month at the Boston Marathon. Our series is on the marketing activations of HOKA ONE ONE and how Mark envisions those approaches for his brand.

HOKA ONE ONE, a division of the Deckers Corporation is the fastest growing brand in running in 2015. As they did in 2014, HOKA ONE ONE continues to evolve, sponsoring the HOKA ONE ONE Middle Distance Classic on May 14, as well as numerous track athletes, road athletes and trail athletes.

What one continues to see from these interviews is how important the one to one relationship between consumer and band is, and how social media can either assist or hinder those relationships.

We thank Mark Mastalir for his time and thoughts. Special thanks to the Shoe Addicts, the digital partners of the Running Network and parent company, Fortius Media Group, LLC.

Author

Larry Eder

Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.

Theme song: Greg Allman, " I'm no Angel."

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