FloTrack and Tracksmith Partner to Elevate USA World Marathon Majors in 2025
Collaboration to Promote Tracksmith Launch of Eliot Racer and Fuel FloTrack’s Biggest Season in History
AUSTIN, TX & BOSTON, MA – (April 14, 2025) – FloTrack, a leading destination for track and field fans, and Tracksmith, the independent running brand that honors the ‘Amateur Spirit’, are partnering to amplify activations and create original content at the largest marathon events in North America throughout the 2025 season. Through the collaboration, FloTrack will be onsite at Tracksmith events to celebrate the sport’s biggest moments through immersive storytelling and athlete-driven features. The partnership will support Tracksmith’s launch of the Eliot Racer, the brand’s first dedicated performance race shoe, and jumpstart FloTrack’s inaugural Wanda Diamond League season.
The FloTrack x Tracksmith collaboration will launch at the Boston Marathon in April before heading to the Chicago Marathon in October and ending at the country’s marquee marathon event – the New York City Marathon in November.
FloTrack will be onsite creating original programming to bring fans closer to the action and showcase the stories that define these key running moments. This will include FloTrack’s Johnny Pace who will create a personal account of his training and participation in the Boston Marathon.
Tracksmith, which recently celebrated its 10-year anniversary, has long been a champion of the running community, blending heritage-inspired design with high-performance gear. This year, the brand introduces an all-new racing shoe alongside its latest Marathon Collection—a line tailored for marathoners pushing their limits on the world’s biggest stages. With activations planned around major marathons, Tracksmith continues to build a vibrant, inclusive community of dedicated runners.
“FloTrack is the ultimate resource for running fans and an authentic voice for its community,” said Ryan Fenton, GM of FloTrack. “Over the past year we’ve experienced exceptional growth and as part of that growth we’re looking toward authentic partnerships with brands that can be mutually beneficial. Tracksmith has carved out a special place in the industry and their mission is very much aligned with ours, so collaborating in this way is a win-win.”
“Tracksmith’s mission has a deep foundation in the love for our sport and fostering the culture around it,” said Massimo Alpian, Tracksmith’s Global Communications Director. “And this naturally aligns with the legacy FloTrack has built as the go-to source for world-class storytelling to bring the sport of running to the masses. Our partnership will amplify this joint commitment to inspire both seasoned and new runners through the Amateur Spirit that defines our brand.”
About FloSports
Founded in 2006, FloSports is a global sports media company delivering live and on-demand event coverage, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and under-serviced sports fans. Its portfolio covering more than 25 different sports categories includes the top destinations for avid fans seeking unmatched coverage for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, USA Wrestling, High Limit Racing, Varsity Spirit, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 12 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
