It all began with a phone call from Mark Mastalir.
Mark has built a career, first in sports marketing and now in marketing in the sports business. As the VP of Marketing & Partnerships at LUMO BodyTech, Mark Mastalir introduced us to Dr. Charles Wang, co-founder and COO of LUMO, a company focused in the health and fitness arena. Their new product, which many of you have seen on Facebook and twitter, features a device that helps you understand the strenghts and weaknesses in your running form. Then, you are directed to their very nice and informative website, where LUMO shows you how to improve your form, and your efficiency. The product will be built into a sports tight and a sports short, as well as sold separately.
In this first in a series of interview clips, Dr. Charles Wang tells RBR about the beginnings of LUMO Bodytech.
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.
