When the City of Los Angeles Marathon was established in 1986, the race had a tremendous start. I ran the first two years and was fascinated with Bill Burke and Marie Patrick and their team-they had actually brought a race to Los Angeles. That Burke won the political battle over the marathon with the LA city council should have suggested then how formidable a character Burke was.
When the Devine Racing company purchased the LA Marathon, they gave away the farm to Burke, thinking that they could control him. Devine Racing showed that even in the sport of running, we can have people and organizations that do not have the needs of the runner in mind. Devine never controlled Burke or Patrick-that control was an illusion.
When Russ Pillar, Frank McCourt and their team took over the LA marathon seven months ago, they had, quite honestly, a mess. In Pillar's language, he might use the word, "challenge". An event that was officially sanctioned by the city, but that did not have support of the local running community. Burke had frustrated many over the years and Devine just added to what should have been, and what should be, the largest marathon on the West coast.
Do not underestimate the challenges Pillar have. The politics in the LA City Council is legendary. PIllar noted: "I thought this was a 26.2-mile road race, but what instead it is actually is a political asset that happens to be run in shorts and a T-shirt." To put on a major city marathon, to put on a successful city marathon, one must have the support of the entire city. (Gives one a larger appreciation for NY, Chicago, Boston marathons and the others!).
Pillar wants to have this event in a Sunday in March, and for that to happen, the City Council, which mandated this date in May for Pillar and McCourt to take over the event. In listening to the press conference today (thanks to Rich Perelman, who sent us a file of the interview.
Read Pillars' statements below. It is Road Race Management 101: observe, tie in the local running community, listen to their issues, and make the event right. Pillar has lots to do, but they are asking the right questions. After this weekend's race, the new LA marathon team will know what has worked and what has not. From Pillar's quotes, it is obvious that all parts of the race are up for improvement: course, date, communications.
We wish the new LA Marathon team the best this weekend and will follow up with reviews, comments and interviews next week!