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Chasing Bolt: Usain Bolt, part 4, courtesy of PUMA, note by Larry Eder

By Larry Eder on May 16, 2012 6:32 PM | 0 Comments

Here is part 4 of Chasing Bolt. Thanks to the PUMA marketing team, we will have the other episodes over the next few days. Usain Bolt is the track & field athlete who has fans in all of the sports world. He can gather a crowd in Daegu, as well as Berlin, as well as New York. He is not merely a track star, he is a global sports phenomenon. Usain Bolt should show the track & field world what the sport can be, with a focus on the competition, and then the entertainment of great competition!

Continue reading Chasing Bolt: Usain Bolt, part 4, courtesy of PUMA, note by Larry Eder.

Jenny Simpson Documentary, by New Balance, Teaser, Link to Film, note by Larry Eder

By Larry Eder on May 16, 2012 5:31 PM | 0 Comments

In 2010, when Jenny Simpson signed with New Balance, there were many armchair critics behind the scenes. The competition for Jenny Simpson (then Barringer), was pretty intense by the brands, and the money was more most American women distance runners were getting at the time.

New Balance ended up sponsoring her, and I remember Tom Carleo, the GM of Running at New Balance, introducing Jenny in New York and admitting that he was taking a big chance.

Tom Carleo credited Josh Rowe, his new marketing manager, on much of the work at bringing Jenny Simpson to New Balance.

Continue reading Jenny Simpson Documentary, by New Balance, Teaser, Link to Film, note by Larry Eder.

Shoefitr: Use of Online Fitting application increases, rate of returns decreases, release from Shoefitr, note by Larry Eder

By Larry Eder on May 16, 2012 12:49 PM | 0 Comments

The RunningWarehouse is one of the most well respected and fastest growing run specialty digital stores in the country. That Joe Rubio, CEO, uses Shoefitr, tells you two things: Shoefitr must be providing great assistance to the consumer and that Joe Rubio rarely misses a beat.

It also gives me a chance to make a point about the conversation with the consumer. Hire a consultant and they will tell you to have a strong digital presence, one must have a conversation with the consumer. But, how do you do that?

Provide unique content is one. Provide it consistently is another. Make your site easy to spend time on is another. But, the most important, is to provide tools that allow a conversation to happen.

For brands, that means, giving the consumer a 24/7 opportunity to have a conversation, at their leisure. Brands like RunningWarehouse do that. Applications like Shoefitr give the consumer more information, and a recommendation on product that fills the needs of the consumer.

Remember, don't dictate to the consumer, be open to the conversation.

Continue reading Shoefitr: Use of Online Fitting application increases, rate of returns decreases, release from Shoefitr, note by Larry Eder.

Christian Olsson Retires, 2004 Olympic gold medalist, triple jump, by Alfons Juck, note by Larry Eder

By Larry Eder on May 16, 2012 12:10 AM | 0 Comments

Christian Olsson, 2011, adidas Grand Prix NYC, photo by PhotoRun.net

Christian Olsson, the 2003 World Champion, and 2004 Olympic gold medalist in the triple jump loved his discipline. He sustained over six surgeries to stay jumping, finishing sixth in the 2011 World Outdoor Champs, with a jump of 17.23m.

Christian Olsson, 2011, World Champs, Daegu, photo by PhotoRun.net

His best jump ever was 17.83m. This was the world indoor record in 2004.

Christian Olsson, World indoor record, 17.83m, 2004, photo by PhotoRun.net

He won the gold medal in Athens with a jump of 17.79. With three World Champ golds, one silver, an Olympic gold and two European championship gold, Olsson spent two years recovering from injures, in 2007 to 2009.

Christian Olsson, 2004 Athens, gold medal, triple jump,
photo by PhotoRun.net

Olsson was a world class high jumper as well as a triple jumper, with a pb of 2.24m outdoors and 2.28m indoors.

Christian Olsson, 2006 European Championships, photo by PhotoRun.net

Christian Olsson was always a thoughtful interview, he will be missed. Per EME News, Olsson sustained an injury recently as he was training for the 2012 Olympic Games.

Sebastian Coe, once told a sports journalist, that the triple jump must be one of the most damaging events in athletics. The pounding that it takes, on the joints, the back, the achilles, can not be underestimated.

Christian Olsson paid much for his dedication to the triple jump. He also had magnificent moments, which is the most all of us can ask for, in our vocations and avocations.

Continue reading Christian Olsson Retires, 2004 Olympic gold medalist, triple jump, by Alfons Juck, note by Larry Eder.

Martinot-Lagarde Windy 13.30, Italian Hurdle Records, by Alfons Juck, note by Larry Eder

By Larry Eder on May 15, 2012 8:53 PM | 0 Comments

Pascal Martinot-Lagarde, 2010 World Juniors, photo by PhotoRun.net

Pascal Martinot-Lagarde, the 2012 World Indoor bronze medalist, continues to improve in 2012, as he gets closer and closer to London 2012.....

Continue reading Martinot-Lagarde Windy 13.30, Italian Hurdle Records, by Alfons Juck, note by Larry Eder.

Hyundai Series (Norway), Meet info & Invitation

By Larry Eder on May 15, 2012 12:01 PM | 0 Comments

This invitation from Norwegian Federation was lost in my spam folder. My apologies.

Blocks, photo by PhotoRun.net

Continue reading Hyundai Series (Norway), Meet info & Invitation.

RBR Interview: Mikal Peveto, adidas Director of Running, North America, speaks about the adidas ClimaCool Seduction, by Larry Eder

By Larry Eder on May 14, 2012 6:08 PM | 0 Comments

Mikal Peveto talks shoes, photo courtesy of adidas communications

We asked Mikal Peveto, adidas director of running, North America, to fill us in on the new adidas ClimaCool Seduction, one of adidas' newest launches. Here is what he had to say about adidas newest launch:

Continue reading RBR Interview: Mikal Peveto, adidas Director of Running, North America, speaks about the adidas ClimaCool Seduction, by Larry Eder.

Tyson Gay's Gillette commercial, courtesy of Gillette, note by Larry Eder

By Larry Eder on May 14, 2012 1:00 PM | 0 Comments

Continue reading Tyson Gay's Gillette commercial, courtesy of Gillette, note by Larry Eder.

USA Junior Outdoor Track & Field Championships information, note by Larry Eder

By Larry Eder on May 14, 2012 12:07 AM | 0 Comments

This is the information for the USA Junior T&F Outdoor Championships. We were asked to send it to our readers. If this makes sense for some of your athletes, we encourage you to read on and get your athletes to the event!

Blocks, photo by PhotoRun.net

Continue reading USA Junior Outdoor Track & Field Championships information, note by Larry Eder.

Sammy Wanjiru Book about to be published, by Alfons Juck, note by Larry Eder

By Larry Eder on May 13, 2012 11:53 PM | 0 Comments

Sammy Wanjiru, photo by PhotoRun.net

Sammy Wanjiru ran the Olympic marathon in 2008 like a man on fire. His blazing performance, in the humid conditions of Beijing just built on his legend. His wins in London, Chicago, and his comeback from injuries just gave a hint of how amazing an athlete he was. Several keen observers of our sport, have suggested that Sammy Wanjiru may have been the greatest marathoner who ever lived.

His tragic death is still wrapped in mystery.

A new book titled, Death Runner, and written by Fritz Conijn, will focus on Sammy Wanjiru. The book has been published in Dutch. The book will be published shortly in English.

Continue reading Sammy Wanjiru Book about to be published, by Alfons Juck, note by Larry Eder.