• Privacy Policy
  • Contact Us
  • Login
  • Register
  • Home
  • Archive
  • Contact Us
No Result
View All Result
  • Home
  • Archive
  • Contact Us
No Result
View All Result
No Result
View All Result
Home News

Tom Carleo to GM at New Balance, Note by Larry Eder

Larry EderbyLarry Eder
October 8, 2008
0
0 0
0
SHARES
1
VIEWS
Share on FacebookShare on Twitter

Tom Carleo, one of the more colorful and creative members of the running footwear business has just been named General Manager for Running and Outdoor Business at New Balance Athletic Shoes, Inc. Carleo was most recently at Saucony and before that he spent many years at Nike, where he was very involved in the Bowerman line of running shoes, as well as the track and field line. Tom was one of the guys you would see at all of the major events, and his love of the sport, and sense of humor added color to an event.
Carleo is one of the people who loves the business and also the sport. A former BC athlete, Tom qualified for the 1988 Olympic Trials in the 1,500 meters. A quick wit and one that could liven any discussion on the sport and the business of running, Tom Carleo will be a strong addition to the New Balance team.
The new position was announced in a press release, which follows. What should be noted is that Joe Preston is back in the Footwear and Marketing world at NB, and his comments on “Product is the true hero at New Balance” is a good indication that the management at New Balance has noticed that they, like their competition, are battling for every pair of running footwear sold around the globe.
As running seems to be the only part of the footwear business doing well in this global economic nightmere, the competition is bolder than it has ever been. Making a good shoe does not cut it, being nice to the retailer is not enough. An integrated program where great product is enhanced by great marketing, grass roots advertising and strong relationships with the retailer is what is needed for 2009.
New Balance is putting together a strong team. We wish Tom Carleo well with this new endeavor.


NEW BALANCE STRENGTHENS PRODUCT MANAGEMENT TEAM
BOSTON, October 8, 2008 – Boston-based New Balance announces two key
additions to enhance its product management team. Tom Carleo has been
named General Manager for the Running and Outdoor Business Units and Mark
Cavanaugh will be Strategic Business Unit Manager for Sport & Outdoor.
“Product is the true hero of the New Balance brand and Tom and Mark’s
expertise and leadership will play a key role in helping us continue to
create the best footwear product in the industry.” says Joe Preston,
Executive Vice President, Global Footwear, Product & Marketing at New
Balance. “New Balance has achieved solid brand growth, particularly in
running, in recent years and this enhanced focus on delivering superior
product will enable us to increase our market share over the next five
years.”
Tom Carleo has been named General Manager for the Running and Outdoor
business units. Carleo has more than twenty years of experience working in
the global footwear industry, including his most recent role as Senior Vice
President Product for Saucony. Prior to that, Carleo worked for Nike as
their Global Footwear Product Director, Cross Training, and as the
company’s Senior Global Product Line Manager for Running. He was also with
Nike Running and Track & Field in Japan and Oregon for more than six years.
A college track and field athlete who competed in the 1988 USA Olympic
Trials qualifier in the 1500 meters, Carleo earned his Bachelor of Art at
Boston College.
In addition, the company recently named Mark Cavanaugh as SBU Manager for
Sport & Outdoor. Cavanaugh was most recently at Nike, Inc. as that
company’s Global Director of Sports Marketing for Nike Bauer Hockey after
managing Nike’s cleated footwear business for more than 13 years. Cavanaugh
earned his B.S. in Business Administration from Northeastern University and
played football for the Huskies.
Both Carleo and Cavanaugh will report to Ray Hilvert, General Manager for
Footwear at New Balance.
New Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that athletes
are proud to wear, associates are proud to create and communities are proud
to host. New Balance employs more than 4,000 people around the globe, and
in 2007 reported worldwide sales of $1.63 billion. For more information
please visit http://www.newbalance.com.
# # #
Runblogrun.com encourages you to check out the sites of Shooting Star Media, inc. (www.shootingstarmediainc.com): American Track & Field (www.american-trackandfield.com), Athletes Only (www.atf-athlete.com), California Track & Running News (www.caltrack.com), MIssouri Runner & Triathlete (www.morunandri.com), Latinos Corriendo(www.latinoscorriendo.com), Coaching
Athletics Quarterly (www.coachingathleticsq.com), and USATF Fast Forward (www.usatf.org). All of the above magazine websites can be found at RunningNetwork.com (www.runningnetwork.com).

RelatedPosts

Coffee With Larry, Bank of America is first presenting sponsor of Boston Marathon, adidas Atlanta City Games coming, Night of 10,000m PBs coming soon!

2023 Deji’s Doodles #6: Jackson runs world lead in the women’s 400m, Garcia breaks the 35km world record in Slovakia as Richardson set to match up with Fraser-Pryce in Botswana

Bank of America to be Presenting Partner of the Boston Marathon

Author

  • Larry Eder
    Larry Eder

    Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Theme song: Greg Allman, " I'm no Angel."

    View all posts

Previous Post

Cabada Wins US Marathon Title, by Alfons Juck, Notes by Larry Eder

Next Post

First Race for Radcliffe will be BUPA Great South Run, by Alfons Juck, Notes by Larry Eder

Larry Eder

Larry Eder

Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Theme song: Greg Allman, " I'm no Angel."

Similar Post

Anna Hall answers a few questions from RunBlogRun after her American record
Interviews

Anna Hall answers a few questions from RunBlogRun after her American record

March 29, 2023
Bank of America to be Presenting Partner of the Boston Marathon
News

Coffee With Larry, Bank of America is first presenting sponsor of Boston Marathon, adidas Atlanta City Games coming, Night of 10,000m PBs coming soon!

March 29, 2023
The 2023 European Athletics Indoor Championships
Training Tips

2023 RunBlogRun Spring Training for the Middle Distances, Week 3, Day 2, Tuesday is for tempo runs!

March 29, 2023
Eilish McColgan: Nine Questions

Eilish McColgan: Nine Questions

March 27, 2023
Darryl Neita’s “fantastic season” , part 3
Deji's Doodles

2023 Deji’s Doodles #6: Jackson runs world lead in the women’s 400m, Garcia breaks the 35km world record in Slovakia as Richardson set to match up with Fraser-Pryce in Botswana

March 27, 2023
Bank of America to be Presenting Partner of the Boston Marathon

The Boston Marathon now has its first presenting sponsor, The Bank of America, Five Talking Points

March 27, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to RunBlogRun's Global News Feed

Wake up to RunBlogRun’s news in your inbox. Sign up for our newsletter and we’ll keep you informed about the Sport you love.

*we hate spam as much as you do

  • Trending
  • Comments
  • Latest
USATF / Day Four:  USA’s Assembled Team Is Ready!

Abby Steiner replies via twitter, on the curiosity about her new professional running contract

July 5, 2022
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

July 17, 2022
Oregon 22 World Athletics Champs: False Starts reconsidered

Oregon 22 World Athletics Champs: False Starts reconsidered

November 18, 2022

(RBR Archives) Coaching 101: Warm Up & Cool Down for the Jumps, by Roy Stevenson, note by Larry Eder

April 1, 2022
Asafa Powell, Considering Longevity in Sprinting

The RunBlogrun Interview: Asafa Powell

5
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

5
TCS New York City Marathon Broadcast to be Available in More Than 530 Million Homes Around the World on Sunday, November 6

RunblogRun Editorial: The Sorry State of Running Television Coverage, by Peter Abraham, note by Larry Eder

4
2022 Munich Diary, Day Five, a Great Friday Night

2023 European Athletics Indoor Champs, The Women’s 60m, who will win the final tonight?

4
Anna Hall answers a few questions from RunBlogRun after her American record

Anna Hall answers a few questions from RunBlogRun after her American record

March 29, 2023
Bank of America to be Presenting Partner of the Boston Marathon

Coffee With Larry, Bank of America is first presenting sponsor of Boston Marathon, adidas Atlanta City Games coming, Night of 10,000m PBs coming soon!

March 29, 2023
The 2023 European Athletics Indoor Championships

2023 RunBlogRun Spring Training for the Middle Distances, Week 3, Day 2, Tuesday is for tempo runs!

March 29, 2023
Eilish McColgan: Nine Questions

Eilish McColgan: Nine Questions

March 27, 2023

Popular Stories

  • USATF / Day Four:  USA’s Assembled Team Is Ready!

    Abby Steiner replies via twitter, on the curiosity about her new professional running contract

    0 shares
    Share 0 Tweet 0
  • What happened to the crowd at Eugene?

    0 shares
    Share 0 Tweet 0
  • Oregon 22 World Athletics Champs: False Starts reconsidered

    0 shares
    Share 0 Tweet 0
  • (RBR Archives) Coaching 101: Warm Up & Cool Down for the Jumps, by Roy Stevenson, note by Larry Eder

    0 shares
    Share 0 Tweet 0
  • The curious case of Sha’Carri Richardson: How can the sprinter turn around her career?

    0 shares
    Share 0 Tweet 0

Recent Tweets

RunBlogRun Follow

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. RunBlogRun is the voice of the sport.

RunBlogRun
runblogrun RunBlogRun @runblogrun ·
25 Mar

This is the review of the Brooks Hyperion Max training shoe for #ForShoeGeeks, by #RunBlogRun, https://bit.ly/3z2V84f , #brooksrunning, #hyperionmax, #runhappy, #tracklife, #trackandfield, #runningcommunity, #runningshoes, #runningshoereview,

Reply on Twitter 1639463192287133697 Retweet on Twitter 1639463192287133697 Like on Twitter 1639463192287133697 2 Twitter 1639463192287133697
runblogrun RunBlogRun @runblogrun ·
25 Mar

This is the review of the #NewBalance1080, #freshfoam, by #TheShoeGeeks,
https://bit.ly/3FPQPx4, #shoereviews, #runningnetwork, #runblogrun, #newbalance, #runningcommuninity, #runningshoes, #newbalancerunning,

Reply on Twitter 1639460305318334465 Retweet on Twitter 1639460305318334465 Like on Twitter 1639460305318334465 1 Twitter 1639460305318334465
runblogrun RunBlogRun @runblogrun ·
25 Mar

This is Coffee With Larry for Friday, March 24, 2023, https://bit.ly/3FRLWU6, #peachtreeroadrace, #adidasrunning, #worldchamps, #asicsrunning, #worldathletics,

Reply on Twitter 1639446531995758593 Retweet on Twitter 1639446531995758593 Like on Twitter 1639446531995758593 Twitter 1639446531995758593
runblogrun RunBlogRun @runblogrun ·
25 Mar

Today is a recovery day, and you will enjoy it! https://bit.ly/3TPEqyU , Workout for 2023 RunBlogRun Spring Training Week 2, Day 5, and we take a recovery day! #track, #trackandfield, #tracklife, #TheTEN, #soundrunning,

Reply on Twitter 1639439220019453952 Retweet on Twitter 1639439220019453952 Like on Twitter 1639439220019453952 Twitter 1639439220019453952
runblogrun RunBlogRun @runblogrun ·
25 Mar

Noah Lyles was a busy guy in Vegas! @lylesnoah, @adidasrunning, @gamupdates, @LanceBrauman, @PUREathletic

RunBlogRun @RunBlogRun

Did interview @lylesnoah on Thursday! Watch for 2 interviews coming with Noah on #runblogrun! He was very busy during the @gamupdates medai/business conference, with a 12 plus interviews, 4 podcasts, training, @adidasrunning, #kevinmorris, #gucci, @pureathletic, @lancebrauman

Reply on Twitter 1639434289396719616 Retweet on Twitter 1639434289396719616 Like on Twitter 1639434289396719616 Twitter 1639434289396719616
Load More...
Next Post

First Race for Radcliffe will be BUPA Great South Run, by Alfons Juck, Notes by Larry Eder

runblogrun

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. @runblogrun

Browse by Category

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

  • Home
  • Archive
  • Contact Us

© 2022 Run Blog Run - All Rights Reserved

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account
  • Sample Page

© 2022 Run Blog Run - All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

Select a password for yourself. (minimum length of 8)

Paste here the user biography.

Provide here the twitter screen name. i.e. @RunBlogRun

Provide here the instagram screen name. i.e. @RunBlogRun

Provide here the facebook profile URL. i.e. http://www.facebook.com/RunBlogRun

Provide here the linkedin profile URL. i.e. https://www.linkedin.com/in/larry-eder-5497253

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist