In the constant battle to get eyeballs, especially of the younger consumer, track & field has, through the likes of dyestat, flotrack, iaaf, runningnetwork, tried different approaches. Last summers’ adidasroadstobeijing, produced by adidas and Global Athletics, was very good.
Congrats to USATF on this new snippet on Kiwan Lawson, a young and articulate triple jumper: http://www.usatf.org/news/multimedia/. Nicely done!
The video was done by Katie Landry, the new USATF web person. Again, video is not new, but the ability to access athletes, provide an intimate look into their lives, and showcase and control that view, is critical if track & field wants to be taken seriously in this Gutenberg galaxy (read the book, it’s by Marshal McLuhan, the prophet of modern media).