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Robert Louis Dreyfus, former adidas chair, has died, Note by Larry Eder

Larry Eder by Larry Eder
June 23, 2022
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Robert Louis Dreyfus, a man who has had vast influence in the world of sports, died on Saturday, July 4, 2009, at the age of 63. He was battling leukemia for several years, according to several sources. Mr. Dreyfus’s career had given him access to some of the most colorful and iconic brands and players in the sports and media world-namely adidas, Saatchi & Saatchi, and in his most recent role at Infront.


Mr. Dreyfus will be remembered as the chairman of the board at adidas AG during much of its rebuilding, a member of the board of directors of Saatchi & Saatchi, one of the seminal global media firms, and as the chairman of the board of Infront, a global sports business firm launched in 2002. Among the properties he managed was the relaunch of Le Coq Sportiff, where he had owned 70 percent since 2001. Le Coq was re launched in the US in 2006, and closed down in May 2008.
For trivia buffs, Robert Louis Dreyfus was the cousin of Julie Dreyfus of Seinfeld fame.
For the complete story: http://www.sportbusiness.com/news/169834/infront-chairman-loses-leukaemia-battle?utm_source=sbinsl&utm_medium=email&utm_campaign=jul6
For more on our sport, please check out our twenty four websites at http://www.runningnetwork.com

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  • Larry Eder

    Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.

    Theme song: Greg Allman, " I'm no Angel."

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