byLarry Eder
2009 Berlin gold medalist, heptathlon, Jessica Ennis, and 2009 Berlin bronze medalist, 800 meters, Jenny Meadows, shopping at Jaeger Clothing, new four year sponsor of UK Athletics, photo courtesy of
www.insidethegames.biz
For athletics to grow, deals like UK Athletics and the iconic style of Jaeger Clothing make tremendous sense! Brilliant move by Jaeger and UK Athletics on a four year deal! Approaching non-vertical brands is what will help the sport grow and prosper. We have posted the full story from our friends across the pond, at InsidetheGames.biz, below:
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Jaeger will reward international athletics medalists with formal wear from the fashion house’s seasonal collection and provide business wear for UK Athletics’ key board members.
 
Niels de Vos, the chief executive of UK Athletics, said: “To be associated with a premium British brand such as Jaeger further enhances UKA’s status as the number one Olympic and Paralympic sport.
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“Medalists often receive formal invitations and our new partnership with Jaeger will ensure they look stylish at every major social event.”
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World Championship medallists, including heptathlon champion Jessica Ennis and 800 metres bronze medallist Jenny Meadows, attending the UK Athletics Awards Dinner, to be held at the National Motorcycle Museum in Birmingham on Saturday (December 5), will be the first athletes to benefit from the partnership, attending the event in Jaeger formalwear.
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Belinda Earl, Jaeger Group chief executive, said: “As a British brand celebrating our 125th anniversary Jaeger is delighted to be working with such a leading organisation as UKA and supporting our athletes in the international arena.”
To see the complete article, please click on: http://www.insidethegames.biz/index.php?option=com_content&view=article&id=8246:uk-athletics-sign-new-deal-with-jaegar-&catid=89:athletics-news&Itemid=119
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