Nike, Inc. Announces Strategic Management Changes, from Nikebiz.com, note by Larry Eder

Nike announced strategic changes in their management earlier this afternoon, Pacific time. The press release, found on www.nikebiz.com, announced that Leslie Lane, the VP of Global of Running, was going to become a VP at the Nike foundation. Jayme Martin, a thirteen year veteran of Nike, (most recently in emerging markets), will become the new VP of Global Running.

Nike is the sponsor of USA Track & Field for apparel and footwear. They are also a sponsor of the U.S. Olympic team. It will be interesting to see how Jayme Martin embraces the culture of our sport of running….

Conversations with Larry: Shawnti Jackson signs NIL deal with Brooks Running

Is Sha’Carri Richardson the one true global star of Track and Field since Usain Bolt?

NUGUSE SMASHES AMERICAN RECORD FOR THE MILE: 3:43.97

NIKE, Inc. Announces Strategic Management Changes
20 May, 2010

BEAVERTON, Ore. (May 20th, 2010)
– NIKE, Inc. (NYSE:NKE) today announced strategic management changes to
continue to drive growth and reinforce its commitment to developing
management talent around the world.

“Nike is
growing by driving deeper consumer connections and expanding market
share,” said Charlie Denson, President of the Nike Brand. “Today’s
announcement strengthens our global management team and we look forward
to their leadership in these key roles.”

Nike is
pleased to announce global brand and general management veteran Joaquin
Hidalgo as Vice President of Emerging Markets reporting to President of
Nike Global Operations, Gary DeStefano. Hidalgo brings over 20 years of
Nike experience to the role, and most recently served as Vice President
of Global Brand Marketing, where he was instrumental in building and
expanding Nike’s brand globally through innovative product launches and
highly successful marketing strategies. He previously built and grew
Nike’s global football (soccer) business as Vice President of Global
Football and also led the Nike Brand in the USA as the Vice President
of the USA Brand Management team.

Jayme Martin, a
strong and strategic business leader with 13 years of Nike experience,
becomes the company’s Vice President of Global Running reporting to
Global Brand & Category Management Vice President, Trevor Edwards.
Martin has held various senior key global and geographic management
roles across the Nike senior management team including: VP of the
Americas Region, VP of EMEA Footwear, USA Brand Marketing, Global
Strategic Planning and Global Footwear. He most recently served as Vice
President of Emerging Markets, which saw strong revenue growth under
Martin’s leadership.

Davide Grasso, a proven and
seasoned brand leader becomes Vice President of Global Brand Marketing
reporting to Global Brand & Category Management Vice President,
Trevor Edwards. Grasso brings 15 years of experience in various senior
global and geographic marketing management roles in the U.S., Europe
and Asia Pacific regions. He most recently served as the Vice President
of Nike’s Global Football category driving consumer and brand
innovation worldwide.

Leslie Lane becomes the
Managing Director and Vice President of the Nike Foundation, reporting
to Nike Foundation CEO and President Maria Eitel. He will be
responsible for leading the team to deliver the Foundation’s next
exciting chapter of global impact. Lane joined the company in 2003 to
lead the acquisition and integration of Converse into the Nike
portfolio. He also previously managed Nike’s Global Footwear strategy,
finance and costing activities. Lane has spent the past few years
as Vice President of Global Running where he has driven tremendous
innovation and growth.

About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned Nike subsidiaries include Cole Haan,
which designs, markets and distributes luxury shoes, handbags,
accessories and coats; Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories; and Umbro Ltd.,
a leading United Kingdom-based global football (soccer) brand. For more
information, visit www.nikebiz.com.

Author

Larry Eder

Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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